WiNNIE THE POOH & THE ROYAL BIRTHDAY
WiNNIE THE POOH & THE ROYAL BIRTHDAY
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In 2021 our Favourite Bear turns 95! The same as as Her Majesty the Queen.
The aim of this campaign was to create a moment in time for the Winnie the Pooh brand.
Working with teams around the business were able to execute a multi media campaign with paid, earned and owned media spend.
My Role
Coordinate across the lines business to reach objective and make changes to media plans
Perform a post campaign analysis to measure the success and areas for improvement of the campaign
Aide in facilitating brainstorming sessions
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