Mickey and Friends

International Friendship day is a time where people from around the world are able to show their appreciation for their companions, friends and amigos!

This campaign, in collaboration with Misan Harriman, showcased friendships in all different sizes from across EMEA.

My role:

• Coordinate brainstorms

• Create internal and external pitch-decks highlighting research and evidence

• Coordinate a CRM email highlighting consumer products

• Perform a post campaign analysis of the campaign. Critically evaluating the performance of the campaign outcomes