📣 This is your captain speaking

Dear all,

Q4 is an exciting quarter, because 5 big initiatives are being implemented that make us ready for the future! This month I want to tell you briefly why these initiatives are going to be step-ups for us.

Future-proof CRM

Planned go-live: End of Q4 2022

Situation: Our current CRM (Pipedrive) is originally a sales CRM. However, for historical reasons it is used by many other Sensorfact departments, like Customer Success, Fulfilment, Energy Consultancy, Marketing and there is even a funnel for fundraising… You can imagine that a sales CRM abused for many other purposes causes a lot of trouble and lacks the right functionalities. To fill this functionality gap we have installed a jungle of other software tools, which has become a real mess. Therefore, we need to change to an integrated and seamless solution to enable our current and planned 2x growth.

Initiative: An internal Sensorfact team has analysed three scenarios: 1) Improving current Pipedrive situation, 2) Implementation of Salesforce and 3) Implementation of Hubspot. Salesforce and Hubspot are originally a sales CRM and a marketing CRM respectively, but have grown into full-fledged generic CRM systems. The options were compared on functionality, price and ease & quality of implementation.

Result: Hubspot came out of the test as the best solution and is currently being implemented across the whole organisation and the promise is good: all cross-departmental processes are going to be seamlessly integrated. With this CRM we believe we are ready for the projected 10.000 customers in 2027!

Future-proof website

Planned go-live: End of Q4 2022

Situation: Our current website has two main issues: 1) Any change in its format causes downtime, and it is not designed for multiple propositions, like, for instance, Predictive Maintenance, Water monitoring and Compressed air measurements. So it does not match with our ambition to become the leading smart IoT platform for industrial SMEs globally.

Initiative: An internal Sensorfact team with the help of a professional party has designed a brand-new website that allows for multiple propositions and where we can change content without going down.

Result: The website is almost live. For a sneak preview look below.

Initiative: An internal Sensorfact team has first hired a freelance rapid prototype engineer to prove that we could easily re-engineer our current current sensor and subsequently it has selected a hardware development party to re-engineer and manufacture it.
Result: We are almost the proud owner of the design of a new current sensor (see below) which allows us to purchase our hardware in theory at an infinite number of hardware suppliers, which makes us independent of our current supplier. And as an additional advantage it gives us much more price negotiation power which hopefully will allow for a 10-20% hardware cost reduction.