sales analysis

Most of your sales are coming from organic sales, which is a good indication of high profitability over the last 60 days. However, increasing our PPC sales percentage from the overall sales can also help us scale our profits and overall sales. The recommended ratio for organic and PPC sales is 70:30, with 70% coming from organic sales and 30% from paid ads.

In terms of PPC sales analysis, we need to optimize the ACOS, which is currently at 63.15%. The click-through rate (CTR) is quite low, so we will review the relevancy of our targeting for each campaign. The recommended CTR is 0.40%. However, the conversion rate (CVR) is good at 11.83%, indicating that our current listings are still converting. We just need to optimize and review our targeting to ensure that our product is reaching the right audience. Additionally, the cost per click (CPC) is highly competitive at $2.11.

The majority of our spend and sales are coming from Sponsored Product campaigns. However, we need to optimize and review our targeting strategy due to the high ACOS of 64.38% and a low CTR of only 0.09%. We will also assess our Sponsored Brands (SB) and Sponsored Display (SD) campaigns to identify strategies that can provide us with an advantage and contribute to additional sales. By reviewing and refining these campaigns, we aim to improve their effectiveness and overall performance.

Based on the data above, it appears that the Automatic campaign is underutilized. There are advantages to having an auto campaign as it can help you discover new relevant keywords that you might not have initially considered. This allows you to identify high-performing keywords that you can later use in your manual campaigns. Additionally, an auto campaign can increase your product visibility by reaching a wider audience.

To optimize our advertising efforts, we will focus on reducing the ACOS for Exact and PT campaigns. We will review the broad and phrase campaigns to determine if scaling them up can result in increased sales or if reallocating some budget to these campaigns would be beneficial.