BUDGET RECOMMENDATION

Budget Suggestion:

• Monthly Budget: $1,500- each ASIN. 

As we operate in a highly competitive niche, it's crucial for us to allocate a sufficient budget in order to gain more data and increase sales. To achieve this, we will prioritize pushing the top 4 ASINs with the highest sales. These listings have a higher likelihood of converting if we drive traffic towards them. By directing more traffic to these specific listings, we can maximize our chances of increasing overall sales.

• Daily Budget: $325 

• The advertising budget can be adjusted based on the effectiveness and profit growth of each campaign/portfolio.

• Bidding Strategy (Dynamic up and down, down only or Fixed bid) 

 Up and down bidding can be tested after the performing targets have been filtered. 

• Based on Client’s growth plan the budget can be increased to go more aggressive. 

• For future months PPC Budget recommendations will be based on the results.