Data brokers collect info from everywhere and then post it on the internet, sometimes for free. They freely post people's home address, phone number, sometimes even a photo of their home and directions to get there. Info can be from public records, but often are compiled from many other sources. If you allow apps to access your Contact List, they might be gathering your friends' info and feeding it to data brokers. For protection against the harmful effects of data brokers, : change your privacy settings to the maximum security, and Opt-Out of information sharing whenever possible.
What is a Data broker
Privacy Rights Clearinghouse on Data brokers: https://privacyrights.org/data-brokers
Kim Komando on Data broker Opt-Outs: https://www.komando.com/security-privacy/hidden-privacy-report/836181/
Stopping data brokers from selling your personal information: https://usa.kaspersky.com/resource-center/preemptive-safety/how-to-stop-data-brokers-from-selling-your-personal-information
Understanding Data Brokers
What is a Data Broker?
A data broker is a company that collects information about people and sells it to other companies. They gather this information from various sources, including:
Public records
Social media
Websites you visit
Things you buy online
What Information Do They Collect?
Data brokers might collect:
Your name and address
Your age and gender
What you like to buy
Websites you visit
Places you go
Why Should You Care?
Privacy concerns: Your personal information is being shared without your knowledge.
Unwanted ads: You might see more targeted advertisements.
Security risks: If a data broker is hacked, your information could be stolen.
Are There Any Positives to Data Brokers?
While there are concerns about data brokers, they can also provide some benefits:
More relevant ads: You might see ads for things you're actually interested in.
Personalized experiences: Websites and services might be tailored to your preferences.
Fraud prevention: Data brokers can help companies verify identities and prevent fraud.
Convenience: Services like autofill on forms can make online tasks easier.
Research: Anonymous data can be used for helpful research and analysis.
Simple Tips to Protect Yourself
Be careful what you share online
Don't post personal information on social media
Set your social media accounts to private
Use privacy settings
On your computer and phone, look for "Privacy" in the settings
Turn off location services when not needed
Be cautious with free apps
Free apps often collect and sell your data
Read the app's privacy policy before installing
Use a different email for online signups
Create a separate email address for newsletters and online accounts
Register for "Do Not Call" lists
Sign up for the National Do Not Call Registry to reduce unwanted calls
Be careful when filling out forms
Only provide necessary information
Ask why they need certain details
Use strong passwords
Use different passwords for each account
Consider using a password manager
Keep your computer and phone updated
Install security updates when available
Remember, it's okay to ask for help from family members or trusted friends if you're unsure about something online. Staying informed and cautious can go a long way in protecting your personal information.