The WJEC Eduqas A Level in Media Studies offers a broad, engaging and stimulating course of study which enables
learners to:
▪ Demonstrate skills of enquiry, critical thinking, decision-making and analysis
▪ Demonstrate a critical approach to media issues
▪ Demonstrate appreciation and critical understanding of the media and their role both historically and currently in society, culture, politics and the economy
▪ Develop an understanding of the dynamic and changing relationships between media forms, products, industries and audiences
▪ Demonstrate knowledge and understanding of the global nature of the media
▪ Apply theoretical knowledge and specialist subject specific terminology to analyse and compare media products and the contexts in which they are produced and consumed
▪ Make informed arguments, reach substantiated judgements and draw conclusions about media issues
▪ Engage in critical debate about academic theories used in media studies
▪ Appreciate how theoretical understanding supports practice and practice supports theoretical understanding
▪ Demonstrate sophisticated practical skills by providing opportunities for creative media production
Component 1 - Media Products, Industries and Audiences. Written examination: 2 hours 15 minutes 35% of qualification
The examination assesses media language, representation, media industries, audiences and media contexts. It consists of two sections:
Section A: Analysing Media Language and Representation. This section assesses media language and
representation in relation to two of the following media forms: advertising, marketing, music video or
Newspapers.
Section B: Understanding Media Industries and Audiences. This section assesses two of the following media forms
– advertising, marketing, film, newspapers, radio, video games - and media contexts.
Component 2 - Media Forms and Products in Depth Written examination: 2 hours 30 minutes 35% of
Qualification
The examination assesses media language,representation, media industries, audiences and media
contexts. It consists of three sections:
Section A: Television in the Global Age
Section B: Magazines: Mainstream and Alternative
Section C: Media in the Online Age
Component 3 - Cross-Media Production
Non-exam assessment, 30% of qualification. An individual cross-media production based on two
forms in response to a choice of briefs set by Eduqas, applying knowledge and understanding of the
theoretical framework and digital convergence.
Assessment
AO1 Demonstrate knowledge and understanding of: • the theoretical framework of media • contexts of media and their influence on media products and processes. AO2 Apply knowledge and understanding of the theoretical framework of media to: • analyse media products, including in relation to their contexts and through the use of academic theories • evaluate academic theories • make judgements and draw conclusions. AO3 Create media products for an intended audience, by applying knowledge and understanding of the theoretical framework of media to communicate meaning.
Progression
Students can progress to higher educational degrees or vocational BTEC Level 4 media courses. There are a wide range of careers related to Media Studies such as Advertising/Marketing, Television, Journalism, Web Programming, Social Media, Publishing, PR and Social Media diagnostics.