OUR bUSINESS RESOURCE

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1) Create Original Content · 2) Repurposing Existing Content · 3) Create Ultimate Guides · 4) Create Spoke Articles · 5) Dedicated Keyword Landing

search engine guidelines

Source

Making sure you write an SEO-friendly article will help searchers find your content and visit your website. SEO-friendly content should contain the following key elements:

Keyword Research: Content should be founded on in-depth keyword research that looks at intent-driven keywords (broad and long-tail) that demonstrate topical expertise and topical breadth. (Learn how to find the right keywords here!)

User-Friendly: It needs to be user-friendly, shareable, and offer useful insights that aren’t readily discoverable on other websites. Avoid being overly obvious!

Meet Criteria: Content must offer value by fulfilling the needs of its audience based on the Quality Raters Guidelines (see page 69 Search Experience ).

Link Strategies: Link acquisition and promotion should be at the heart of content production. SEO content isn’t just created for creation’s sake. Targeted and effective link-building strategies and promotions through email and social media will be key to your outreach success.

How to Write SEO-Friendly Content

Firstly, it’s important to highlight the key ingredients that all great SEO content contains. Although it can take different shapes and formats, all SEO content has, at its core, a commitment to improving search relevance, domain authority, and matching user intent to maximize conversions.

To make your content SEO-friendly, remember to include the following:

Designate one keyword to be the focus term of the article.

Support the focus keyword with semantic and secondary keywords.

Answer questions fully in the content in order to pass the Needs Met category in the Quality Raters Guidelines (linked above).

Visual components that are optimized webp. for site speed.

Utilize headers (h1-h6) to organize content and feature keywords for a greater impact.

Include internal and external links that will enhance the value of the piece even more
(something the reader would find valuable and natural).

Make any link(s) URL friendly and easy to read.

Add (media assets) images and other visual elements to enhance the user and page view.

Optimize (alt, webp, size) images and videos so they don’t slow down the page speed.

Assigning alt text to images that are descriptive and ADA-compliant.

Use natural calls-to-action that make sense and support the piece (avoid being overly salesy).