During our discussions, we agreed that the gap we can all identify and relate to is one that is present on our own campus. Talking to our peers and friends, we noticed that there really is a lack of awareness of the amount of resources we have available on campus. Since our team members come from different backgrounds and social circles, we mentioned different club names that we were exposed to and most of us were unaware that such a club exists. This lead us to develop a business plan which would include creating a technological solution that would mend this issue of not having the knowledge of all of these amazing organizations on campus. We would start our business at Rutgers University, and as we gather investors, we would move on to branch into other universities, ultimately going national. By having a reasonable sized target audience we can improve our service for a smaller group before expanding to a much larger audience.