Embedded Files
Good Neighbor Baking Social Media Campaign
Samford University Social Media Class, November 2022
Created TikTok & Pinterest accounts for local bakery Good Neighbor Baking and conducted a month-long campaign to promote the accounts with Anna Banner, Sofia Bailey and Anna Clare Merville.
Click on the image to see all Pinterest content.
Vestavia Hills at Helena X Live Coverage
Shelby County Reporter, October 2022
An example of live coverage on X for Alabama high school football games covered for Shelby County Reporter. Posts include updates after each drive with relevant mentions and highlight videos.
Click on the image to see the full thread.
Samford Gamers Instagram Game Day Post
Samford Gamers, November 2021
An example of a post announcing the details for a Samford Gamers esports match. I created an Instagram account, took over administration of the organization's X account and created content for both from December 2020 until June 2022. Posts were crafted to each platform's audience using specific formats and voices to appeal to users, while also engaging with fans and other esports organizations. Finished tenure with 143 Instagram followers and 57 X followers.
Click on the image to view all Instagram content.
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