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Innovation through Design Thinking
Innovation through Design Thinking
We conducted an interview with our client to better understand their needs. We diagramed our observations on an empathy map.
We conducted an interview with our client to better understand their needs. We diagramed our observations on an empathy map.
Using observations collected from the interview, we identified one of the client's needs and brainstormed a serier of "how might we" questions to address that need.
Using observations collected from the interview, we identified one of the client's needs and brainstormed a serier of "how might we" questions to address that need.
"How might we help Marc find balance in work and personal life?"
"How might we help Marc find balance in work and personal life?"
Feedback from our client on our draft HMW statement allowed us to make revisions and develop this final problem definition.
Feedback from our client on our draft HMW statement allowed us to make revisions and develop this final problem definition.
A mindmap allowed us to brainstorm ways to design the user's need. From the mind map we developed three ideas for app development.
A mindmap allowed us to brainstorm ways to design the user's need. From the mind map we developed three ideas for app development.
Idea #1
Idea #1
Our first idea was to create an app to assist our client with his composition. Our client expressed that he had so many ideas it was difficult to get them all down.
Idea #2
Idea #2
The second idea was an app that helped our client manage his personal endeavors as well as professional. It seemed our client gave more effort when organized, so we wanted to see if there was something that could be done to enhance his organization.
Idea #3
Idea #3
Our third app idea was inspired by a popular dating app. The app would be designed for musicians seeking jobs/gigs and would allow them to swipe right or left to match with different jobs. They could also search for jobs within their area.
Further user feedback allowed for the selection of Idea 3 and development of the app wireframe. The user provided feedback throughout the wireframe design process resulting in this final design.
Further user feedback allowed for the selection of Idea 3 and development of the app wireframe. The user provided feedback throughout the wireframe design process resulting in this final design.
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"Finding gigs will forever be easier- Marc Hoffman
"Finding gigs will forever be easier- Marc Hoffman
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