Script

Baseline Call Script

Hey {FirstName} this is {CallerName} with Middle Way Marketing, how are you?

*Exchange pleasantries*

I was trying to find out who oversees any of your marketing efforts, is that you by chance?

*No - Oh I'm sorry, could you direct me to who does oversee that?

*Yes - Great! Do you mind if I just give you the 10 second version of why I was calling?

*No - Sorry if I caught you at a bad time, is there maybe a better time for me to call back?

*Yes - Thanks! As I said my name is {CallerName} with Middle Way Marketing, as I'm sure you can tell by the name, we are a full service digital marketing agency, but we work exclusively in the health and wellness sector.  I was just giving you a call today to see if you might have 15 minutes to meet with my manager so we can introduce ourselves and offer you a couple free pointers specific to your practice when it comes to website/SEO/paid ads, call it a free mini digital audit.  Do you have some time later this week or next?

*No - Do you mind if I ask why? 

*Yes - Great! **Confirm a day/time/timezone/email/phone number**  

Ok {FirstName}, I'm going to send you an invite for Day/Time/Timezone so you can lock it on your calendar.  I'm also going to send over a second email, where I'm going to CC my manager, that way if you have any questions before the call, or if God forbid something comes up, you will have a quick and easy way to reach out to us.  

Thanks for your time! Looking forward to speaking with you soon!

Hospital Script

Middle Way Marketing Hospital Script

Hey {FirstName} this is {CallerName} with Middle Way Marketing, how are you?

*Exchange pleasantries*

I was trying to find out who oversees any of your marketing efforts, is that you by chance?

*No - Oh I'm sorry, could you direct me to who does oversee that?

*Yes - Great! Do you mind if I just give you the 10 second version of why I was calling?

*No - Sorry if I caught you at a bad time, is there maybe a better time for me to call back?

*Yes-  ! As I said my name is {CallerName} with Middle Way Marketing, as I'm sure you can tell by the name, we are a full-service digital marketing agency, but we work exclusively in the health and wellness sector.  I was only calling today to see if you might have 15 minutes to meet with our CEO so we could discuss a few ways we could help boost the number of patients for the doctors working within your hospital.  Our paid ads package alone can bring in 25 to 50 leads per month on average with a 40% conversion rate.  Do you have time later this week or next for a quick call?

*No - Do you mind if I ask why? 

*Yes - Great! **Confirm a day/time/timezone/email/phone number**  

Ok {FirstName}, I'm going to send you an invite for Day/Time/Timezone so you can lock it on your calendar.  I'm also going to send over a second email, where I'm going to CC my manager, that way if you have any questions before the call, or if God forbid something comes up, you will have a quick and easy way to reach out to us.  

Thanks for your time! Looking forward to speaking with you soon!

**Additional Talking Points**

 On average, we generate 25 to 50 leads per month with an impressive 40% conversion rate.

Work with over 1000 practices across the US

Garcia Weight loss and Aesthetics Clinic in Tampa, FL saw 42 new booked appointments and $78K in revenue in just 4 months.

Full service offerings - web design & support, Google, Facebook and Instagram advertising, SEO, social media support, content creation.

Where is Middle Way Marketing located? Austin, TX 

Callback number: (512)375-3618