Green Fiets

Coming from a business and entrepreneurship perspective our team decided to focus on bike delivery. Groningen, known as a cyclist's city, has an extremely well developed food delivery industry. Even so, we have identified a problem and a gap in the market: packaging waste. While most companies use E-bikes to reduce emissions, the way the food is wrapped is far from sustainable . Therefore, we have decided to tackle the problem and offer an alternative with our own sustainable food delivery service.

Greenfiets is a sustainable delivery service that  on-demand groceries, parcel and food transportation using green strategies. It is also a student start-up with a mission to reduce packaging waste and raise awareness about its impact on the environment. The company uses e-bikes, bio-based bags and banana leaf wrapping in order to reach its waste free goal. On the 23rd of May Greenfiets Food was launched and using a dark-kitchen approach we entered HORECA with the first waste free delivery service in Groningen.

Experience Cycling

For our project, Experience Cycling we tried to distinguish different cycling profiles. The experience of cycling is different for everyone and depends largely on the different motives to cycle. For our project, we tried to sketch a profile of four different cyclists on the road: The student, the commuter, the recreational and the sports cyclist. To do this we created a video that illustrates these four profiles.

Health & well-being

In this project we wanted to show how cycling impacts the body and the mental health of people. To do this we wanted to organize a cycle tour throug groningen, with each stop explaining the impact of cycling on a different part of the body.

However, due to corona the we couldn't organize an actual cycle tour, so we have converted it to an online version, using Prezi. I hope you enjoy!