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We conduct research in pop-up labs designed around the iMEMA model to provide valuable insights that will help sharpen the scientific knowledge about what art means to people.
The PIPUL series investigates an all-around exploration of what ‘experiencing art’ entails through the application of novel insights about meaning-making (semiotic processes) from social sciences and humanities and state-of-the-art measurement technology.
Our PIoneering Pop-Up Labs
PIPUL at Odapark (Venray)
PIPUL at Odapark (Venray)
Coming soon
PIPUL at Jan van Eyck Academy (Maastricht)
PIPUL at Jan van Eyck Academy (Maastricht)
Coming soon
A symposium on the experience of art has been organized at Dat Bolwerck (Zutphen, the Netherlands). Physiological, behavioral, and subjective measurements have been recorded during the day. The results of people's reactions to art were discussed.
This project investigated how the video installation "Gender Monologues" by Diana Blok evoked physiological and behavioral patterns of activity in visitors of Dat Bolwerck (Zutphen, the Netherlands). Participants also filled in questionnaires as subjective reportage of their bodily sensations, emotions, and thoughts concerning the installation.
Before and after the screening of the film, visitors at CineNoord (Rotterdam, the Netherlands) reported their feelings against social injustice, institutional racism, and police brutality. This project was in collaboration with Skyline Foundation.
Kaleidoscope of experiences at ZKM
Kaleidoscope of experiences at ZKM
Visitors of the Zentrum für Kunst und Medien (ZKM, Karlsruhe, Germany) participated in a study to share their experience of different artworks part of the exhibition »BioMedia. The Age of Media with Life-like Behavior«.
Art and Science live at FKV
Art and Science live at FKV
This two-day project investigated the experience of visitors of the Frankfurter Kunstverein (FKV, Frankfurt, Germany) towards VR and physical art installations.
Music and Cognition:
Share Your Experience
Music and Cognition:
Share Your Experience
An interdisciplinary methodology was used at the art festival Noorderzon (Groningen, The Netherlands) to measure the interaction between people and artworks.
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