Our Underwriting Announcements:

•  identify but do not promote.
• do not call to action.
•  use value neutral language.
•  do not mention prices.
•  can be produced in 10 to 30-second pre-recorded announcements.

Underwriting announcements on WRPT are recorded by Raptor Radio’s student production staff. Underwriter announcements that are not recorded by WRPT staff are not typically accepted. (After all, we want our students to get as much experience as possible!) Announcements may include information which identifies but does not promote the underwriter including:

•  the name of the underwriter.
•  the underwriter’s products and/or services
•  the underwriter’s corporate slogan (Typically as long as it is not a promotional statement, like “Get Met, It Pays”)
•  the location of the underwriter’s business.
•  the underwriter’s telephone number.
•  the underwriter’s web address.

Underwriting Announcements on Raptor Radio WRPT may not:

•  be a commercial.
•  include a call to action.
•  use qualitative language.
•  mention any prices.
•  endorse a product or service.