Terrequity’s Marketing Department was created to provide high quality marketing tools and templates for all Terrequity agents - free of charge

• The Terrequity Marketing Department is responsible for:

o   Creating a comprehensive library of standard marketing tools and templates accessible by any Terrequity agent at any time - day or night

o   Providing a quick turnaround (2 business days) for any standard (non-custom) marketing tools which are requested by a Terrequity agent

o   Providing high quality, cost-effective printing services for Terrequity agents throughout the GTA which is in close proximity to an existing Terrequity office**

**Please Note: printing is not expected to be available before the 4th quarter of 2023, subject to effective rollout of initial phase of the project

Mandate Clarification

• As part of creating a comprehensive, library of tools, any design created by the Marketing Department will be included in the Marketing Resource Library (MRL);

• For greater clarity, custom projects will NOT be undertaken if they cannot be showcased in the MRL, as the mandate of the Marketing Department is to create a significant library of high quality marketing tools and templates which are available for all Terrequity agents

• Agents are always encouraged to go directly to the Marketing Resource Library (MRL) to see if the required marketing tool they are looking for already exists.
  
  

• In the event that the existing tool is found in the MRL, the agent has one of 2 choices:

1.       Complete the input form Standard Template Order Form online providing agent name, phone number, product number etc. ; Or

2.       Use the template link from the library and modify the template using the free version of Canva; (i.e. Agent name, kind of license, contact information and picture)

• In the event that Terrequity staff complete the customization, the completed piece will be sent directly to the agent for printing, or to any local printer

• In the event the Agent requests additional modifications (i.e. change layout, colours, shape, sizes.), the agent will be charged hourly for the changes

• Any custom modifications will be completed at an hourly rate of $45 per hour plus HST, with the minimum charge of $15, for less than 15 minutes of work

• All communications with the marketing Department will be conducted by email marketing@terrequity.com; instructions will not be taken over the phone

• Any custom marketing tools which do not exist in the MRL will be created at no cost as set out below

• Custom marketing tools will be created at no cost to the agent providing the tool does not already exist in the MRL and the agent acknowledges that the completed piece will be an available resource for all Terrequity agent in the MRL

• To have a custom marketing tool created the agent must complete the Custom Template Creator Form and submit all details to marketing@terrequity.com

• When Pre-con marketing tools are being requested, the agent must provide the following as possible:

o   Full name and address of the project

o   Rendering of the project

o   Developer name and contact details

o   Floorplans, if available

• When creating Custom Marketing Tools, wherever possible, the agent is requested to provide a sample of the tool for reference. (I.e. provide a sample marketing piece used by a competitor)

• The agent will be provided ONE initial draft and will be permitted one set of revisions at no cost; any additional revisions will be at the agent’s cost at the rate of $45 per hour plus HST

• There is no predefined delivery deadline when creating custom marketing tools – see below for Service Priorities

• The primary mandate of the Terrequity Marketing Department is to create high quality marketing tools at no cost to the agents except for printing costs

• If an agent uses one of the existing templates from the Marketing Resource library, any customization by the brokerage will be completed at no cost to the Agent

• To the extent the agent wants to vary the templates (i.e. change layout, colours, shape, sizes plus HST, etc.) these will be completed at a rate of $45 per hour with the minimum charge of $15

• Standard Stock images are provided at no cost to the agents; any additional costs of images, which have a cost, is borne by the agent

• Printing costs are always at the agent’s expense and initially will depend on the cost of third-party printers; delivery costs to the agent’s house would be an additional charge

• The Brokerage will be providing free training on the free version of the Canva software after rollout

• Initially, printing will be performed by a third-party high-quality print provider (ie. TPH) and are expected to be operational at the end of the year

• Thereafter depending on the volume, printing services may be available to Sparks head office if there is sufficient demand to warrant the service.

• As the primary priority of the Marketing Department is to create marketing tools on the 2nd business day after the project has been submitted; For example if a project is submitted on Monday the latest the project should be provided to the agent would be close of business on Wednesday

• Priority will always be given to the projects which utilizes existing marketing tools first found in the MRL

• In the event of multiple custom requests, the parties will be decided based on the following:

o   Projects which would appeal to largest number of agents

o   Pre-con projects which are time sensitive

• Any new templates which are not in the MRL will be scheduled and delivered based on an estimate of the demands and available manpower; in each case the agent will be provided an estimated date of completion.

• As a point of clarification the Marketing Department does not provide same-day or Rush Service

• The Brokerage also prepares pre-listing and buyer packages for our agents; these packages are prepared in a program called  “In Design” not Canva .

• The brokerage has two standard packages, one for new agents who have no prior production history, and another for experienced agents who may have awards, a team, etc.

• Customization for the pre-listing and buyer package happens on 2 levels;

o   First initial customization; where the standard template is modified for all agent particulars (i.e. name, contact information, URL, awards, etc.)

o  Second Level of customization occurs when the agent wants to customize a package for a particular client (i.e. add the picture in house address for a pre-listing package)

• The Brokerage is committing to the 1st level customization at this time only, providing the agent provides the required Pre-Listing Package/Buyer Package Data Sheet