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The first responder to your community or organization’s pressing risk, crisis communication, or litigation PR - call for help/signal of distress.
Through Rany L Crisis Comms, I, Rany Louangxay offer Risk and Crisis Communication, and Litigation Public Relations consultancy services and strategic counsel to help organizational clients to not only navigate complex and uncertain events/issues within their own organizations, or amongst external vested parties (stakeholders), but also within the wider context of compelling, difficult, and prevalent issues/crises facing our world and society during these modern times.
Whether clients are facing a widespread outbreak or epidemic, a regulatory investigation, a cybersecurity breach, a workplace misconduct allegation, a product recall, a reputational crisis, a high-profile lawsuit, or a heightened impassioned urge of social responsibility to advocate for a cause, etc., I have the specialized expertise, training, and experience to help them communicate effectively with all vested parties (stakeholders), audiences, and the media in particular. Meticulously, I support and lead clients in preparing for, responding to / remediating (mitigate, reduce, deflect, avoid, or manage) and recovering from any event that could harm their organization, business, brand, or causes that matter to them.
Specifically, I start the process off with situational assessments/mapping, Public Relations audits, and the development of strategic risk, crisis, or litigation communication plans that align with their legal strategy and address the needs of their audiences or vested parties (stakeholders). Thus, I understand the legal and reputational risks involved in issues, crises, and litigation situations, and am ready to help clients overcome them with sensitivity, empathy, confidence, and command. Hence, leaving clients better prepared, protected, more resilient, and sustainable than their initial consultative correspondence and meeting with me.
Furthermore, my consultancy style involves taking a multidisciplinary approach to clients’ initiatives and communication needs depending on the stage of the matter at hand. Particularly:
a) Applying risk communication before a monitored crisis hits, or Litigation Public Relations risk mapping and management prior to an approaching legal case or pending lawsuit (could be in terms of lawsuit implications arising from an issue or incident).
b) Applying crisis communication when a risk or issue progresses into a crisis.
c) Applying litigation public relations/communications when an unresolved issue or crisis brings about a lawsuit against a client.
Or d) Applying one, two, or all three disciplines of my practice during instances of clients just looking to advocate for a cause or against a public policy, issue, or legal matter high on the public and media agenda, as it entails substantial negative impacts, which are oftentimes systemic in nature.
Concretely, I provide the following consultancy service offerings as singular solutions, or as entire integrated programs/campaigns in addressing individual clients’ communication needs:
Risk Communication
Consensus Communication: administering research on public opinion, testing messages and credibility in development and shaping of informed communication and advocacy strategies. (Oftentimes, applied to Litigation PR function as well)
Public education strategy and campaign implementation, which could include town halls, PSAs (Public Service Announcements), press releases, pamphlets, social media contents, etc.
Crisis Communication / Disaster and Emergency Communications
Mobilization of Crisis Communication function, team, and war room.
Mobilization and management of PIC – Public Information Center, EPIC – Emergency Public Information Center, and JIC – Joint Information Center.
Preparation of IAPs (Initial Action Plans).
Real-time alerting and reporting.
Preparedness: dark site development, holding statement templates, press release templates, disaster/emergency, or crisis communication simulations, amongst other services.
Crisis Communication, Disaster/Emergency Communications Plan, or Emergency Public Information Plan development and execution.
Strategies, tactics, and key message development.
PSA – Public Service Announcement development and dissemination/distribution (Pre-, During, and Post-Crisis stages PSA formats).
Review management through an AAR (After Action Reviews) or Evaluation Reports (progressive or summative).
Litigation Public Relations / Communications
Supporting or leading your organization, community or cause towards victory in the Court of Public Opinion during a legal case. This in turn, could lead to your organization, community or cause winning the legal case as well.
Litigation Public Relations risk management and mapping.
Policy reform public relations at the municipal, provincial, or national level, or in the US, or around the globe.
Subject matter expert - witness media spokesperson development.
Preparation and training in professional conduct, message restraint, and media training. Specifically, preparing spokespersons for parliamentary/governmental testimony, committee panel and court appearances, media interviews, and press conferences.
Consultancy Service Offerings falling under all three disciplines:
Preparation of senior executive briefing notes.
Reputation safeguarding and oversight (management).
Professional conduct and message restraint, as well as media training.
Support with high-profile or community-level media relations, including:
a) Media briefings, interviews, scrum/press conferences, etc.
b) Prompt media relations response and corrective action in countering inaccuracies or misleading information (misinformation or disinformation).
c) Fact-checking, including through the grassroots means of crowdsourcing.
Evidence-Based Information Management: Compilation and interpretation of data, intelligence, and evidence to inform decision-making.
Social media strategy development and implementation.
Content Creation: Long-form and short-form content creation.
Generative AI content creation
Expert or influential ally development and ally advocacy:
Enlisting issue, crisis, or subject matter experts whose perspective is valued by decision-makers, regulators, the media, the public, and other prominent bodies.
Business Recovery: Image, reputation, credibility, and vested parties’ (stakeholders’) trust recovery can play a role in the outlook for clients’ sustainability and overall organizational health going forward.
Cutting Edge PR Software-backed Media Relations Capacity: Individual newsroom access and management, tailored media contact list management, press release distribution, multichannel media campaign management, media tracking, monitoring, and analytics reporting.
Client's content hosting on this actual website (www.rlcrisiscomms.ca), especially during time-sensitive occasions. This is particularly useful during incidents of cybersecurity threats where clients' website administration accounts have been compromised or hacked.
''Keep in mind that, everyone loves a good redemption story, so if there's any way to get ahead of a problem, go for it.''
Source: JOFA, & https://incp.org.co/how-to-respond-to-pr-crisis/
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