"Chips" are chips that are common as a Brunch or an aperitif, in addition the word chipper in English is synonymous with happiness; and in turn the pronunciation is similar to the word "cheaper" which means cheap in Spanish.
This is formed from the fusion of the symbol of a potato (chip) and a leaf; functioning as an isotype accompanied by naming with its corresponding typography, which manages to be innovative, simple and creative.
The objective and purpose of Chippers is fundamental for sustainability and the improvement of the environment, giving important information on how to have a better ecofriendly lifestyle and how it can be applied to any citizen. As it is also essential to provide a healthy and balanced diet for all workers who work long hours a day.
By taking any action, this helps to generate less polluting waste for the planet, in addition to helping Mother Earth with Chippers, a good balanced diet is also achieved. For this reason, the creation of this brand is a solution to the problem of the health and well-being of each of the workers; and is characterized by 3 important points:
1. Healthy and vegetarian food that provides energy to the body and maintains stable health.
2. Reasonable prices based on products, so that customers can enjoy affordable food.
3. A food truck which will arrive in the area of the order, to provide security to the customer and not have to move.
4. Recyclable or reusable packaging to improve the environment and generate durable packaging.
Persons 18 to 50 years of age
Both men and women, who are located mainly in the urban area of the department of San Salvador with a medium-low socioeconomic level.
Final Prototypes