ABSTRACT

Asseco is a Salvadoran company dedicated to provide business and accounting advice to micro and small businesses, in order to help companies to improve all aspects around the organization, dissemination and production of companies in order to achieve their objectives and achieve a highly considerable growth around their functions, not only contributing to its operation as a company, but the working environment in this live.

The services that Asseco offers are the following:

• Improvements in marketing aspects of the company around the dissemination and advertising of the company, highlighting the value proposition of this to be preferred by consumers.

• Improve accounting aspects of the company's costs in order to propose strategies to reduce them.

• Improve the administrative aspects of the company to improve its operation in terms of internal activity, customer service and personnel organization, as well as to improve decision making.

• Based on the target market, to evidence the value proposition to be preferred by consumers and companies interested in acquiring its products.

• Provide information on the processes that the company must go through to register and legalize.

The administrative stage is where basic information of Grupo GW is determined, such as its mission, vision, values, internal regulations, SWOT, policies, among other vital information of the company. In this stage, manuals were created to indicate the function of each of the members that are and will be part of Grupo GW:

1- Job analysis and description manual.

2- Recruitment manual.

3- Welcome manual.

4- Internal work regulations.

5- Corporate communication protocol manual.

6- Development and promotion manual.

7- Stress management manual.

As the name of each manual and regulation indicates, these indicate important aspects in the area of company administration, conduct that employers and employees must have, physical and mental health of employees, occupational safety aspects, positions and functions of employees, how new employees will be welcomed to Grupo GW.

To be able to establish a company legally consists of a series of procedures which will give the company a legal profile, where you can access your obligations and tax benefits, this process is very important to record the activity and category of the company, likewise a properly legalized company can have many advantages, such as gaining the trust of the customer and the confidence of other companies that decide to purchase the product that is proposed, Within this elaborated phase there are the places to go to, the payments that must be made for certain processes and the documentation that the merchant must provide along with the respective forms previously completed for the correct legalization of his company, and in total there are 12 steps with the information and paperwork of such processes for the company.

The accounting phase contains the following elements:

• Accounting system, record in which the main documents for the management of the company's finances are presented together with the catalog and the accounts manual, as well as the supporting documents.

• Inventory control and management system to control the material to be consumed; the PEPS method will be applied.

• Calculation of payroll of the company with the respective salary withholdings of law based on 3 months of operations where overtime and employee withholdings are taken into account.

• Accounting cycle which has been performed for three months running the journal, general ledger, adjustment items and financial statements.

• Master budget in which all budgetary records and budgeted financial statements are found.

The marketing stage is where different techniques for the commercialization of GRUPO GW's product are carried out. In this stage a marketing plan has been developed that has allowed us to diagnose the target market, as well as the most appropriate ways to use the brand.

The marketing stage is divided into four stages:

- Analysis of the marketing biosphere

- Strategic marketing plan

- Digital marketing plan

- Corporate identity manual.

Each of these stages contains the necessary information to make a marketing plan, in which analysis, strategies and tactics have been carried out, for the commercialization of the product.