Abstract

In summary, the basic research of the project began and the work SME was selected to carry out the necessary processes such as creative, naming and sketching processes to get a new corporate image that includes logo, graphic elements, color palette, stationery basic and together form a complete graphic line for the company.

Brillantasia is an SME that presents and offers articles inclined towards Asian fashion, it also includes clothes and accessories with the same theme in a great variety. It is a small online store that is developed mainly through social networks such as Instagram presenting its content in garments and accessories.

What does Brillantasia mean? The combination of words between brightness or luminosity and fantasy that mean beauty and the special radiance that represents the company characterized by its enthusiasm and dedication to work.

Founder: Claudia Linares

Business values:

Quality

Optimism

Kindness

Responsibility

Solidarity

The target audience is teenagers between 15 and 20 years old

Personality traits as a company

He is characterized by adapting positivism in his work, dedicating special attention and quality to each order of his products in order to be pleasant to customers, transmitting good vibes that reflect his kindness as a person.