BART

"Grandparents on BART" Series

Promoting elderly and family ridership through positive messaging and real-life storytelling.

SFBART on Instagram: "Follow @renfromberkeley and their grandpa Richard as they ride BART together from Millbrae to Downtown Berkeley. BART: Grandparent Tested and Approved ✅ We want to see pics/vids of you onboard with your grandparents. Tag us with #GrandparentsOnBART"829 likes, 44 comments - sfbayarearapidtransit on February 2, 2024: "Follow @renfromberkeley and their grandpa Richard as they ride BART together from Millbrae to Dow..."

SFBART on Instagram: "Next up in our #GrandparentsOnBART series...Oakland high schooler Ansel and his grandmother Valerie. They recently rode from Rockridge Station to Walnut Creek and back. “When I first came to the Bay Area, BART wasn’t even completely built!” said Grandma Valerie, who’s originally from London. She’s a big fan of the Senior Clipper card, which gives riders 65+ a 62.5% discount on their fare! Encourage the elders in your life to sign up at the link in bio. Ride BART with your grandparents? Tag us in your pics/vids with #grandparentsonbart"479 likes, 8 comments - sfbayarearapidtransit on February 9, 2024: "Next up in our #GrandparentsOnBART series...Oakland high schooler Ansel and his grandmother Valer..."

"Riding with BayPass" Series

Promote BayPass, the all-in-one Bay Area transit card currently piloted with select students and employers.

SFBART on Instagram: "“It saves me hundreds of dollars a month!” Sinclair, a student at @ucberkeleyofficial , takes transit all over the Bay, and she doesn’t pay a cent thanks to Clipper BayPass. We’re here to tell you all about it ↓  BayPass is a pilot program that enables participants take local transit for free at select regional transit agencies, including BART, @rideact , @sfmta_muni , @sanfranciscobayferry , @gocaltrain , @scvta , and more! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sinclair was one of 50K Bay Area students and residents who were invited to participate in the pilot. ↑ In the above reel, follow Sinclair as she uses her BayPass for a free trip into San Francisco ↑  ✨Sinclair’s Day with BayPass✨ Free transit trips: 6️⃣ Transit agencies ridden: BART > SF Muni > SF Bay Ferry > AC Transit 💲saved: $19 Bay Area employers are now able to sign up for the BayPass pilot program to offer their employees free transit. Learn more about BayPass at the 🔗 in bio."1,495 likes, 140 comments - sfbayarearapidtransit on March 7, 2024: "“It saves me hundreds of dollars a month!” Sinclair, a student at @ucberkeleyofficial , takes transit all over the Bay, and she do...".

SFBART on Instagram: "Winnie is participating in the Clipper BayPass pilot. In this video, we followed her on her transit journey from Oakland to Los Altos. The trip took her on BART, @gocaltrain and @scvta - and with BayPass, she saved $13.90 one way! The BayPass pilot program is facilitated by the Metropolitan Transportation Commission. Participants like Winnie were randomly selected to receive the all-in-one pass, which lets them ride Bay Area transit systems for free. We’re using this pilot to measure how an all-system pass could impact Bay Area travel. As of now, the pass is being made available for purchase to the employers and organizations interested in offering their staff and students free local transit. Once the pilot concludes, we hope to offer a permanent program for interested orgs/employers! Tell your company you want BayPass and send them to the link in bio to learn how to sign up. Fun fact: Winnie is one of the @ucberkeleyofficial graduate students from @transocberkeley who recently broke the world record for fastest trip across the entire BART system. The group visited 50 stations in under 6 hours! Go @transocberkeley ! #bayarea #macarthur #oakland #millbrae #mountainview #losaltos #bart #caltrain #vta #traintok"656 likes, 36 comments - sfbayarearapidtransit on April 26, 2024: "Winnie is participating in the Clipper BayPass pilot. In this video, we followed her on her transit journey from Oakland to Los Altos. Th...".

Legacy Train Retirement

Celebrated the end of an era with BART at the Legacy Retirement Ceremony in spring 2024. Produced live digital content and social media recap materials.

Not One More Girl

Promote an end to sexual violence on transportation through digital content, tabling, promotion, and outreach for and participation in workshops aimed at collecting rider feedback.

SFBART on Instagram: "“Bye, legacy trains. Onto the future!” We can’t stop thinking about how amazing our Ride Into History Event was thanks to the thousands of BART fans who showed up to celebrate with us. We sent the legacy fleet off in style, that’s for sure. See more photos from the event at the 🔗 in bio. You might spot yourself in the crowd! #ByeLegacyFleet"583 likes, 14 comments - sfbayarearapidtransit on April 25, 2024: "“Bye, legacy trains. Onto the future!” We can’t stop thinking about how amazing our Ride Into History Event was thanks to the thou...".

SFBART on Instagram: "❓Did you know❔ You can ask any station agent for BART’s free bystander intervention cards, which you can use if you’re experiencing or witnessing harassment in stations and trains. Here’s how they work 👇 If someone is harassing you in a way that makes you feel unsafe, hand a person close to you the 🟦 blue “You Got Me?” card to ask for their help. The card offers options for ways they might help you. If you are noticing someone who appears to be experiencing harassment, pass them a 🟨 yellow “I Got You” card to discreetly to let them know you’re looking out for them. Like the “You Got Me?” card, the “I Got You” card offers options for ways to get help.  The cards were created as part of BART’s Not One More Girl campaign, which encourages safety through bystander support and awareness, especially for girls and gender-expansive youth. 🫶 Safety is in all of our hands. Grab a card, give a card, and help take care of your fellow BART riders. More info about Not One More Girl at the 🔗 in bio #traintok #bayarea #college #teens #trains #notonemoregirl #publictransit"3,624 likes, 245 comments - sfbayarearapidtransit on March 29, 2024: "❓Did you know❔ You can ask any station agent for BART’s free bystander intervention cards, which you can use if you’re experienc...".

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