Brandon speaks about approaching people to photograph and conducting interviews that go beyond broad, general statements, and instead leads to the person’s “story.”
Approach from the front, never from behind: This is crucial to avoid startling someone and immediately putting them on the defensive
Be calm and non-threatening: Your energy is paramount. Nervousness can be perceived as suspicious
Lower your physical presence: Stanton, being 6'4", often crouches or sits down to appear less intimidating. The goal is to be as non-threatening as possible.
Start with a simple request for a photo: Don't overwhelm them with the full scope of your project or sensitive questions at the outset.
Escalate intimacy gradually: Begin with a photo, then introduce the idea of an interview if they're comfortable. Don't immediately delve into deep, personal topics.
Take a full-body shot first: This is less intimate than a close-up and can help ease the person into the process.
Look for people standing alone: When friends are present, people are more likely to "clam up," even if they know about your project.
Start with broad questions: These act as starting points for conversation, even if the initial answers are generic. Examples include "What is your greatest struggle right now?" or "Give one piece of advice.”
Peel back layers of answers: If a response is broad, ask follow-up questions that delve deeper into specific experiences related to their general statement. For example, if someone says:
“Be optimistic.” Say: Tell me a time you had trouble being optimistic.
“Take more risks.” Say: Tell me about a time in your life you regretted not taking a risk.
“Forgive people.” Ask: Who in your life had you had the hardest time forgiving?
Ask about emotions: Pivotal life moments are often tied to strong emotions. Inquire about moments of sadness, happiness, fear, or feeling let down to uncover these significant stories.
Seek out stories, not just opinions or philosophies: Everyone has unique stories, which provide the most personal and revealing insights. Aim to find a specific, unique story with a clear beginning, middle, and end.
Be patient and persistent: If someone is willing to think and engage, sit with them as long as it takes to find a meaningful story.
Adapt to the environment: Recognize that a public, observed setting is different from a private conversation and adjust your approach accordingly.
Be comfortable with rejection: Accept that many people will decline, and be prepared to move on without pressure.
Brandon Stanton once said he got an "inadvertent compliment" from a student who followed him around and said, "I used to think that you were somebody who interviewed somebody and took their photo. Now I realize you're somebody who just goes around and talks with people and then takes their photo.”
Why is this an important distinction? What can you take away from this as you prepare to talk with someone from PHS?
Which of Stanton’s techniques will you use? How might you put these tips into action?