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Do you know how much scams are costing our economy? Since 2017, $157 million. That's right, thousands of citizens are falling victims to such hoaxes, causing immense pain and financial losses to unassuming Singaporeans. Since many people tend to overlook this problem, we have started a project to raise awareness on scams and lessen their impact on students in the school.
Brought to you by: J. Yoga Lakshmi, Naomi Wang, Terisse Tay, Lee Xuan, Cynthia Wen & Eunice Khong
Target Audiences
Target Audiences
Greetings from the anti-scam team! If you’re a student in RGS, chances are that you’ve heard of the various campaigns organised by NPCC (SEA) Batch ‘21, informing and educating others to fight crime. Our target audience was indeed the RGS student population, and through our many initiatives, we hope to have created awareness on the widespread issue of scams. Now you may ask, why did we choose to limit ourselves to such a small number of people and such a narrow age group? Sadly, although we do offer information to the public through certain platforms (our public Instagram account, @proj.antis), our outreach is constrained by a lack of resources and influence. While we still hope to expand on the work accomplished so far, we came to the conclusion that focusing on advocacy within a smaller community would be much more effective than attempting a difficult, large-scale project.
As we mentioned earlier in Overview & Planning, let us recall the steps taken to carry out our initiatives
As we mentioned earlier in Overview & Planning, let us recall the steps taken to carry out our initiatives
Step 1: Early planning
Step 1: Early planning
Step 2: More specific planning, e.g. gathering resources, dates, etc.
Step 2: More specific planning, e.g. gathering resources, dates, etc.
Step 3: Implementation of initiatives and carrying them out
Step 3: Implementation of initiatives and carrying them out
Initiatives
Initiatives
We conducted pre and post surveys to gauge how much and to what extent the student population knew about phone and e-commerce scams, as well as to help us measure the effectiveness of our campaign.
Every student in RGS will be present during morning assembly. Hence, we hoped to reach out to all students, including those who have missed the posters and emails, and ensure that they were still aware of our initiative, by giving morning announcements.
Image Source: https://www.wired.com/story/instagram-sponsored-posts/
Our team created an Instagram account to increase the effectiveness of our campaign. Since it is a popular platform, we can reach out to more students. To raise awareness on scams, we posted bite-sized information every week.
As a collaboration with our Batch '20 seniors, who were advocating for cyberwellness, we filmed a drawing video, in which we presented information about scams and their preventive measures through a fast-forwarded animation.
We sent out awareness emails and put up posters about the types of scams and ways to prevent being scammed. The answers to the questions in our kahoot quizzes will be from the awareness emails and posters. This will motivate students to pay more attention to our posters and emails. Apart from that, to increase the effectiveness of the posters, we pasted them in strategic locations such as in toilet cubicles and in front of water coolers. Information source: https://www.scamalert.sg/ .
We created a Kahoot Quiz that will be held during recess/lunch. The purpose of this quiz was to engage students and raise awareness on phone and e-commerce scams. We belived that since this activity was considered active and mind-stimulating, it might draw more attention to our cause and attract more students to participate in our initiatives. Furthermore, this also acted as a mid point gauge as to how effective our campaign had been and how we could improve on it.
In another collaboration with our batch '20 seniors, we helped organise an NPCC IHG (Inter-House Game), in which RGS students could participate in activities to gain points for their house (more info found by googling "RGS house system"). Through questions about cybercrime and online scams, we hoped to further raise awareness about scam and at the same time, allow our target audience to participate in our initatives through brain stimulating, interactive ways.
Us in action!
Us in action!
An image of our Kahoot quiz as it is being held during recess time for RGS' students.
The crowd of students participating in our Kahoot quiz, standing up to get a better view.
A segment of our video, informing viewers about the phone impersonation scam.
An Instagram post, giving students the details about our Kahoot quiz, when and where.
CSSP video.mp4Together, we filmed a short drawing video, which was screened in RGS' canteen several times. We hoped to provide our target audience with information about scams and how to prevent them through engaging, interesting means.
Our first poster, in which we introduced the different types of scams and how to avoid them, e.g. phone impersonation scams, phishing, e-commerce scams.
Results from our post-survey, in which majority of students rated our campaign's effectiveness as 2-3 (1 = most effective)
Our second poster design, in which we pasted around the school to inform students how to deal with and outwit the scammer when faced with a scam situation.
Our second Instagram post
Our second Instagram post
In which we inform viewers what they should do if they encounter a scammer, e.g. stop interaction, reporting it to the police, contacting your bank/ credit card company and taking measures to ensure it does not happen again.
Our first awareness email
Our first awareness email
Here, we begin to introduce the topic of scams to our viewers.
Our last awareness email
Our last awareness email
We summarised the information given out throughout our campaign and sent it out via one last email.
Reflections
Reflections
In hopes that our current small successes would do their magic and encourage more people to fight against scams, here are some of the comments we’ve received so far by participants! Also included are the thoughts and opinions of our group members themselves.
If the buttons do not work, please refer to these links:
Group/Beneficiary reflections: https://tinyurl.com/ReflectionsGroupnBeneficiary
Individual Reflections (Cadets): https://tinyurl.com/IndivReflectionsNPCC
Partner (RGS) Reflections: https://tinyurl.com/PartnerReflections
Group/Beneficiary reflections: https://tinyurl.com/ReflectionsGroupnBeneficiary
Individual Reflections (Cadets): https://tinyurl.com/IndivReflectionsNPCC
Partner (RGS) Reflections: https://tinyurl.com/PartnerReflections
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