Best Resources

• Monthly Promo Suite

• Pre-Formatted Videos and Social Posts

• Table Talkers

Best Resources

• MailChimp

• Canva

• Hubspot

• ActiveCampaign

• Typeform

• Google Forms

A thriving trivia night isn’t just about what happens once players sit down. It starts days earlier, on your socials. Venues that show up consistently every week build stronger habits in their audience, and those habits turn into regular teams walking through the door.

Don't take a  'one and done' approach.

A single “Quiz tonight!” post on the day doesn’t move the needle anymore. Your players are scrolling constantly, and the algorithm isn’t giving freebies. When you spread out a few posts across the week, you pop up more often and stay front-of-mind.

Why multiple posts win:

• Frequency beats luck. If someone misses Tuesday’s post, they might catch Thursday’s.

• You hit different moods. Early-week posts plant the seed. Mid-week posts remind. Day-of posts convert.

• It trains your crowd. Regular posting signals that your quiz is a consistent, reliable weekly event. That reliability is what grows teams.
  
  

Vary what you post:

Your quiz isn’t static, so your content shouldn’t be either. Mix it up:

• Snippets from last week’s show

• Winners photos

• A quick teaser question

• A clip of your host hyping next week

• A drink special tied to trivia

• A story countdown

• A behind-the-scenes shot (question prep, your host arriving, full room buzz, whatever)

Use your early quizzes to stockpile content

Those first few weeks after launching are gold. Grab everything you can: crowd shots, videos, reactions, quirky team names, your host doing their thing. Having a library of content gives you weeks of variety without having to scramble each time.

Then, throughout the year, keep refreshing that library with quick snaps from busy nights. No need for studio-quality photography. Players want to see energy, people having a laugh, and a venue that looks alive.

Not only do you have to promote a new show, but you need to get the word out there that you will be trading on a new night. Linking the two together could be a good strategy - eg. ‘Have you heard??? We're open on Thursday nights now for Quiz Meisters Trivia’. It provides context and gets people excited for the new trading hours. 

That being said, it's usually an uphill battle. You have to be consistent with your marketing or you'll struggle to form a crowd. If you choose to host your events on a night you don't currently trade, make sure to push push push all marketing channels to the extreme. 

When promoting Bingo Boombox, focus on the lively and social atmosphere it creates. Highlight that it requires less focus from the audience, making it suitable for both competitive and casual players. Emphasize the fun and interactive nature of the game, encouraging patrons to gather their friends and enjoy a vibrant night out. Hosting Bingo Boombox during moderately busy times can enhance the overall experience, as the energy of the crowd adds to the excitement, leading to longer stays and increased sales within the venue.

On the other hand, Trivia is best for attracting customers on quieter nights. Highlight that Trivia offers a captivating and engaging experience for participants, creating a sense of friendly competition and camaraderie among attendees. Emphasize that Trivia is a well-established game format, often becoming a regular fixture in patrons' social schedules. By hosting Trivia on slower nights, you can draw in a dedicated audience looking for entertainment and a chance to showcase their knowledge.

Understanding the nuances of each game type and tailoring your promotion accordingly will help maximize the impact of your marketing efforts and attract the right audience for each game, leading to increased engagement, customer satisfaction, and ultimately, business growth.