You're starting trivia soon - HOORAY!

Before we get into the weekly promo plan, we think it’s important to start off with three important tips for your general promotion plan.

1. Consistent posting is key. You need to be posting about trivia at least twice every week. Any less than that and the majority of your audience won’t see it.

2. Use our branding. We’ve been in the trivia game for almost twenty years so make sure you don’t just say “trivia night” say “Quiz Meisters trivia night”. It’s an important distinction that’ll draw our existing audience to your show.

3. Don’t get complacent. No matter how successful your show becomes, it’s important to maintain posting and promoting. That way, you’ll always be drawing new people to your show and reminding your regulars that it’s almost quiz time.

Let's work together to make the best damn trivia show we can!

Want more tips? Check out our STRATEGY page.

CLICK ME: WHAT'S MY ROLE IN ALL OF THIS?

PROMO RESPONSIBILITIES

We don’t promise to drag in a rental crowd, nor can we promise to overly promote your venue through our own social media (with so many venues, doing that would bombard our feed and make pages unengaging and ineffective). Instead, we have made it really easy for you to start a conversation about trivia with your audience and keep them enticed and engaged until they are attending trivia at your venue on a regular basis.

The strategies we have put together here are developed from what we have found to be most effective over the years. We’ll do our part, but we also need you to be actively promoting to ensure the best chance of ‘trivia success’ at your venue. Furthermore, the sooner you start, the better. Leaving it too late really can make all of the other efforts made in kickstarting a show pointless. Let’s work together and make a positive start to this mutually beneficial relationship!

WHAT QUIZ MEISTERS WILL DO

Give you a starter pack including: A2 posters, Coasters, Entry/window sticker.
Co-host your Facebook event for your trivia show.
Give access to our Promo Resources and our digital Promo Launch package.
Give you new original promo resources every month.
Continue to grow our following and add value to the Quiz Meisters brand through fun and engaging online content and premium trivia nights.
Share all content you tag us in to our Instagram.

WHAT YOU NEED TO DO

Start actively promoting your trivia night as soon as possible (we recommend 4 weeks before the show starts).
Use the Quiz Meisters brand! Use and mention our brand in your messaging. Our brand holds a lot of currency in the trivia world and will attract more people to your trivia night.
Follow the recommended promotion schedule we provide.
Use the assets we provide. There is enough there to last for months and we are always bringing out new content.
Create a Facebook event, and invite us to co-host the event.
Tag us in any posts you do about trivia.
Make sure all of your staff know about the show and can spruik it to customers.
Encourage a staff table at the first show.
Get some photos or footage of your first few shows to help further promotions.

THE PLAN

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Giphy Stickers

OUR BEST (AND EASIEST) MARKETING HACK

Over the next eight weeks we've got curated resources for you to share and post on your social media. For the entire eight weeks (and every week after that) you should also try and use our giphy stickers!

HOW DO I DO THAT?

When you’re adding a story to Instagram or Facebook search for “quizmeisters” (one word) in the Gif Search and there’ll be a whole bunch of Quiz Meisters and trivia-themed gifs and stickers for your posting pleasure.

Some are promotional, some are references to our most popular segments and some are just a bit of fun! It couldn’t be easier, they’re right there baked into your Instagram and Facebook.

If you’re not sure how to add a gif to a story, click HERE for Instagram help and HERE for Facebook help. If you’d prefer to watch a little video how-to instead of reading an article, click HERE.

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Four Weeks Before Quiz

TRIVIA IS COMING

You're one month away from the quiz and the first thing you want to do is let people know that trivia is coming soon! We've got some images and videos you can use to announce to your audience that trivia will be starting soon. All you need to do is download them, add the date and time in the caption and bam. You've announced your trivia night!

Three Weeks Before Quiz

WHAT IS QM

Three weeks left to go and it's time to let people know - What even is Quiz Meisters? We've got some great mini vox pop videos that you can share on socials. It's real punters telling us why they love QM. These are great to let your audience know what they can expect, and what people think of us!

Two Weeks Before Quiz

QM SEGMENTS

Two weeks left to go, so it's time to be a bit more specific in your marketing. We've got some more mini vox pops, but these are focused on specific segments of our show. That way, your audience will know that it's not just your average trivia show. Sharing these videos with more general promo will help strengthen your messaging.

SUGGESTED TEXT FOR NAME THESE FILMS

Fancy yourself a movie buff? Then you're gonna love Quiz Meisters trivia. Can't tell your Godfather's from your Garfield's? You'll love it too! Come quiz with us every DAY at TIME starting DATE. It's trivia, but it's actually good.

SUGGESTED TEXT FOR SOUND COLLECTOR

Quiz Meisters Trivia is more than just questions and answers. They’ve got a whole heap of video segments, including one that’ll make you think…and creep you out. Check out The Sound Collector and heaps of other crazy segments every DAY at TIME, starting DATE! It’s trivia, but it’s actually good.

SUGGESTED TEXT FOR NECK

Can you tell Natalie Portman from Kiera Knightley? How about if you could only see their necks? That’s just one of the crazy games the folks at Quiz Meisters have cooked up. Come quiz with us every DAY at TIME starting DATE, you know you want to!

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One Week Before Quiz

HOST & PRIZE ANNOUNCEMENTS

You've got one week til kick off, so it's time to announce your host and the prizes. We've got some great assets available below - there's one image for the first picture in your carousel or story, and then an overlay image which you can use to frame your host photo and prizes. The "tap" assets are for stories, and the "swipe" assets are for posts. So go introduce your audience to their new best friend, and the prize they'll be vying for every week!

SUGGESTED TEXT FOR MEET YOUR HOST

We can’t believe trivia is kicking off next DAY at TIME. We think it’s time you meet your new best friend, our quiz host! Swipe to find out who they are!

SUGGESTED TEXT FOR SEE YOUR PRIZES

Trivia is starting next DAY at TIME, and you still don’t know what you’re playing for. Well, without further ado, every quiz night you’ll be competing to win PRIZES HERE.

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First Quiz

IT'S QUIZ TIME!

It's the week of your first quiz, and we've got promo material just for that! To remind everyone that trivia is starting this week, we've got some images for your feed and your story, as well as some longer video content with footage from our shows.

Make sure that on the night of your first show you take photos of the crowd, or at the very least you get one good photo of the winning team. A nice photo of a bunch of smiley people does wonders for promo, and you'll be sharing that happy snap next week.

Second Quiz

Get that photo you took last week and share it! If you took any other photos, even better! It reminds the people who were there how much they enjoyed it and makes those who didn't attend want to come be a part of the fun. We've also got some more general trivia promo assets this week. That way, you have one venue specific event post, and one trivia specific promo post. It's this pattern that we recommend following from here on out.

SUGGESTED TEXT FOR WINNING TEAM PHOTO

What a way to kick things off! Quiz Meisters trivia last week was awesome, huge congrats to our first ever winners TEAM NAME and cheers to everyone who came along. You made it an awesome night. We're quizzing every DAY at TIME from here on out, hope to see you there!

SUGGESTED TEXT FOR WEEKLY PROMO

Quiz Meisters Trivia is here! No matter your specialty, we’ve got questions for everyone from 20 to 200 every DAY at TIME. Book your table now for the best COVID safe night of your life.

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LOOPING VIDEOS

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Third Quiz

Remember last week? Let's do it again! Post photos of the team who won last week, and post promo for the show. If you ever forget to take a photo of the winners, general trivia shots will work too - which is why it's important to try and take some good photos of the show. If your venue has a photographer you work with, invite them down on a busy quiz night. If you don't, taking a couple good photos with your phone will work well too.

SUGGESTED TEXT FOR WINNING TEAM PHOTO

Last week's show was an absolute ripper! Huge congrats to TEAM NAME for taking home the PRIZE (eg $100 voucher), what an impressive effort! Will you be the team to knock them off their throne? Come along next DAY at TIME and find out!

SUGGESTED TEXT FOR WEEKLY PROMO

Quiz Meisters Trivia is here! A brand new show every single week served up fresh, every DAY at TIME! It’s crazy segments, quirky questions and a whole lot of fun! Book your table now for the best COVID safe night of your life.

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LOOPING VIDEOS

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Fourth Quiz

I think you're well and truly in the swing of things by now! A photo from last week's show and some general Quiz Meisters promo is the perfect recipe for a trivia night that stays successful. Remember, the worst thing you can do is get comfortable and reduce your promotion of the show. It's a surefire way to have a quiet night. Consistently promoting that you are home to a Quiz Meisters trivia night is the key to a show that stays successful for years to come.

SUGGESTED TEXT FOR WINNING TEAM PHOTO

Quiz Meisters is still going strong every DAY at TIME. Here's a happy snap of last week's winners TEAM NAME after they snagged themselves the PRIZE. Quiz with us next week to see what all the fuss is about.

SUGGESTED TEXT FOR WEEKLY PROMO

Quiz Meisters Trivia is here! Whether you’re a music nerd, a sports fan or a Nic Cage expert we’ve got a quiz that you’ll love every DAY at TIME. Book your table now for the best COVID safe night of your life.

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LOOPING VIDEOS

YOU'RE ON A ROLL!

If you've followed this guide then that means you've successfully done two months of great promo. It's time for us to set you free! We'll continue to email you new promo material once a month, but from here on out all you need to do is use what you've learnt over the last two months to continue promoting your trivia night! The best thing you can do on social media is consistent promotion, so even if your show is pulling huge crowds - post, post, post!

Any questions, queries or quirks with your social media feel free to reach out to us at marketing@quizmeisters.com.au and we'll help you out.

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