Market & Competition

Target Market

Let's Go! is geared towards users of ages 8 and up. This decision was made based on the complexity of the game and pieces included. Due to the size of the game pieces being considered a choking hazard, the safety of younger users was taken into account. However, Let's Go! is a fun and competitive game that would be a great fit for friends and families, old or young.

Competition

The primary competition of Let's Go! is the traditional game of Go, as the rules are the same. However, Let's Go is different in the sense that is foldable and portable, which many Go games are not. Additionally, there currently exists no versions of Go that orient into different-sized boards like ours, as well as versions that can be played with more than 2 people, while Let's Go! allows for up to 4 players. Therefore, Let's Go! emphasizes a community aspect and expands the different strategies the traditional game of Go offers, as players can choose to team up if would like.