MODULES

IN DIGITAL MARKETING

Email Marketing

Email marketing is the process of sending commercial message,typically to group of people, using Email. In its broadest sense, every email sent to a potential or current customer could be termed as Email Marketing.

Web Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

Social Media Marketing

Social Media Marketing (SMM) basically encompasses techniques that target social networks and applications to spread brand awareness or promote particular products and services. Social Media Marketing campaigns usually center around establishing a social media presence on major platforms such as Facebook, Linkedin, Twitter & more.

Search Engine Optimization

SEO (Search Engine Optimization) is the process of improving the visibility of a website via a search Engine(namely Google, Bing & Yahoo) by keeping a website's search listing as close to the top of the Search Engine's list as possible. SEO plays a pivotal role in making business to appear on the top of search result ranking to build a cost effective and consistent medium to generate traffic.

Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

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