Technical Writing

Context

I created this light-hearted, informative video for my Professional Technical Writing class at the University of Washington.

Result

Process

I wrote and edited the script, sourced images from Noun.com, used PowerPoint, and recorded the video.

Target Audience

Small, local business owners who have amazing products and want to learn about how to harness the power of Search Engine Optimization using low-tech tools. 

Content Choices

• I broke down SEO into simple terms, explaining the acronym SEO and SEM in plain language.

• I put viewers at ease by assuring them that "his doesn't require coding skills or rocket science," assuring them in a playful way that this video will not be complex.

• I used playful images, a delicious and relatable example (macarons), and an evocative analogy ("make your content stand out like a unicorn at a petting zoo") to draw my audience into something that can, on the surface, seem boring to some.