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What is Media Bias?
Media bias occurs when journalists or news organizations allow their own opinions to affect the news that they report and the way that they report it.
Types of Bias:
5 Types of Bias (as identified by News Literacy Project)
Partisan - A type of bias in which a journalist’s political views affect news coverage.
Demographic - A type of bias in which race, gender, ethnicity or other factors — such as culture or economic class — affect news coverage.
Corporate - A type of bias in which the business or advertising interests of a news outlet, or its parent company, influence how — or even whether — a story is reported.
"Big story" - A type of bias in which journalists’ perceptions of an event or development as a major, important story can cause them to miss key details and misrepresent key facts.
Neutrality - A type of bias in which a journalist or news outlet tries so hard to avoid appearing biased to anyone that the coverage actually misrepresents the facts
BIAS TECHNIQUES
Omission-one side of story represented or omit details that support a different viewpoint
Placement-prominently feautred, sneaky promotion
Photos- flattering or unflattering photos, images can also influence someone's perception
Word choice/Connotation/Loaded words/Tone-can elicit a positive or negative emotional response
Selection of Source-interview or reference sources that support one view over another
Labeling-positive or negative labels are assigned to one group but not another
CAUSES
Viral Nature of the Internet-encourages culture of impatience/instant gratification
Algorithms- Filter Bubbles
Psychological-Confirmation Bias
Technology-makes creating fakes SO easy
Fact Checking-time consuming
Major news providers-sometimes accidentally share “fake news”
What is a Filter Bubble?
Algorithms integrated into social networks and search engines glean highly specific information about a user's preferences. And suddenly, incompatible views disappear from that user’s timeline. This puts us in a filter bubble, basically an echo chamber where the things we already like and believe are reinforced and highlighted, while things we would disagree with or which are counter to our beliefs are kept away from us. This is one reason why the social media landscape is so divisive and angry, people are literally being kept separate and apart from tolerance and understanding of diverse viewpoints.
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