Toxic Masculinity
The concept of toxic masculinity is used in academic and media discussions of masculinity to refer to certain cultural norms that are associated with harm to society and to men themselves.
Why is toxic masculinity still prevalent?
What is the historical and cultural context behind toxic masculinity?
PTK Rho Pi Original Content
Podcast To Be Produced By: George Childs and David J. Ortiz-Leon
Curated Content
The Best a Man Can Be Conversation (Video and Guide)
| Gillette & Anti Defimation League
The introductory short film for the campaign, We Believe: The Best Men Can Be, directed by Kim Gehrig, begins by invoking the brand's slogan since 1989, "The Best a Man Can Get", by asking "Is this the best a man can get?" This is followed by scenes demonstrating negative behavior among males, including bullying, sexism, sexual misconduct, and toxic masculinity, acknowledgment of social movements such as #MeToo, and footage of actor Terry Crews stating during Congress testimony that men "need to hold other men accountable". The ad continues on to explain that "we believe in the best in men: To say the right thing, to act the right way", since "the boys watching today will be the men of tomorrow." As a result, the original slogan is re-worked to reinforce this message, becoming "The Best Men Can Be".
This short film was in partnership with the Anti Defamation League, which created a conversation guide for initiating a conversation with people in your life. The guide can be found here.
The Gillette initiative page can be found here.
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