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Mission Statement

The Sport Marketing and Management program provides students an opportunity to combine marketing and management fundamentals with the sport and recreation industry, while preparing students to become well-trained business professionals.

What is Sports Marketing and Management?

Sports Marketing & Management is a three-year CTE program that introduces students to the various careers available in the sports and entertainment industry other than being an athlete. Students learn the role of marketing, advertising and promotion in the sports industry. Emphasis is placed on business concepts, sports marketing, and sports management. Internships and student projects are also an integral part of the program.