Marketing Fundamentals introduces students to the basic principles and practices of marketing. Students will learn how businesses identify customer needs, develop products and services, set prices, promote their offerings, and deliver them to customers. The course will connect marketing concepts to real-world businesses, brands, and consumer behavior.
Week of August 24 - 28
Monday - Product Comparison Project work
Tuesday - Cont..Comparison Project
Wednesday - Project Due / Discussion
Thursday - SWOT Anaylsis Discussion
Friday - Present Product Comparison Information
Week of August 31 - September 4
Monday - Discuss and share Product Comparison Project
Tuesday - Economy and Marketing Discussion
Wednesday - How does Marketing drive economic decision making
Thursday - Economic factors that can shift marketing decisions
Friday - Pitch Analysis Shark Tank
Week of September 8 - September 11
Tuesday - Marketing Strategy and Planning
Wednesday - Strategic Planning, Market Research, Budgeting, The Marketing Plan
Thursday - Strategic Planning, Market Research, Budgeting, The Marketing Plan
Friday - Strategic Planning, Market Research, Budgeting, The Marketing Plan
Week of September 14 - September 18
Monday - Strategic Planning, Market Research, Budgeting, The Marketing Plan
Tuesday - Strategic Planning, Market Research, Budgeting, The Marketing Plan
Wednesday - Sports Drink / Gaming Project Work
Thursday - Sports Drink / Gaming Project Work
Friday - Sports Drink / Gaming Project Work Individual Check in with Mr. Cassel on progress
Week of September 21 - September 25
Monday - Sports Drink / Gaming Project Work (Price/Promotion/Placement/Product)
Tuesday - Sports Drink / Gaming Project Work
Wednesday - Sports Drink / Gaming Project Work
Thursday - Sports Drink / Gaming Project Work
Friday - Sports Drink / Gaming Project In Class Presentations
Week of September 28 - October 2
Monday - Finish Up Gaming Project
Tuesday - Present Pitches and Dicussion
Wednesday - Consumer Markets and Purchasing Behavior
Thursday - Consumer Markets and Purchasing Behavior
Friday - Assignment Consumer Markets and Purchasing Behavior
Week of October 5 - October 9
Monday - Consumer Markets and Purchasing Behavior
Tuesday - Consumer Markets and Purchasing Behavior
Wednesday - Assignment Consumer Markets and Purchasing Behavior
Thursday - Assignment Consumer Markets and Purchasing Behavior
Friday - Consumer Markets and Purchasing Case Study
Week of October 12 - October 16
Monday - Complete Consumer Markets and Purchasing Behavior Study Guide
Tuesday - Deep Dive Consumer Markets
Wednesday - Mini Consumer Market Assignement
Thursday - PSAT Day
Friday - Advertising and Consumer Markets / Who is the target?
Week of October 19 - October 123
Monday - Introduce Customer Discovery Lab Project
Tuesday - Launch and Scope
Wednesday -Launch and Scope
Thursday -Fall Break
Friday - Fall Break