Outcomes & Continuous Improvement

Program Learning Outcomes 

1. Understand the role of research and strategic communication in the marketing of the products and services of businesses and organizations, including the identification of target markets, message creation and the use of public relations, advertising, events, sponsorship and other tools.

2. Demonstrate an ability to develop a strategic integrated marketing communication plan

3. Create appropriately targeting media materials in a variety of formats to include PR, Advertising, Video, VR, Sales and Social Media

4. Demonstrate ethical research, planning and execution of integrated marketing communication efforts that integrates faith with the responsibility to serve and engage communities and social justice globally.

Quality Assurance: Each degree program should be able to clearly articulate what its purpose is in terms of content, educational objectives, and standards of performance (CFR 2.1). Entry requirements and requirements for graduation are communicated and appropriately aligned with the degree level (CFR 2.1). Similarly, learning outcomes that are relevant to program content and development of professional competencies are clearly defined and visible to the public (CFR 2.2, 2.3).  These learning outcomes serve not only as a foundation in the degree program's operations but also as a framework for student advisement and student success  (CFR 2.2, 2.3). Faculty have a responsibility for not only establishing learning outcomes but also assessing these outcomes against established standards of student performance (CFR 2.7).   - WSCUC 2023 Handbook, Standard 2