Integrated Marketing Communication Assessment Site

Introduction to the Integrated Marketing Program 

The Seaver College integrated marketing communication program offers our students practical preparation in an interdisciplinary field. The program prepares students to step into a variety of fields and positions in the areas of either marketing management or communication management.

About the Integrated Marketing Program 

The bachelor of arts degree in integrated marketing communication requires a grounding in the fundamentals of business, principles of effective mass communication, an introduction to modern corporate image, branding, advertising, public reputation communication, public relations practices, and behavioral patterns of stakeholder consumers.

Quality Assurance: Each degree program should employ sufficient faculty such that there is a capacity to design and deliver the curriculum (CFR 2.5). Curriculum design and implementation should involve evaluation, improvement, and promotion of student learning and success (CFR 2.5). Thus, faculty are responsible to exercise effective academic leadership on a consistent basis to ensure that the program's quality and educational purposes are upheld (CFR 2.6). Student support and co-curricular programs and services of sufficient nature, scope, and capacity go hand-in-hand with the degree programs for promoting students' academic, personal, and professional development (CFR 2.13).  - WSCUC 2023 Handbook, Standard 2