Meaning
"Defining the meaning of higher degrees can provide clarity for institutions, for students, and for a public that seeks to understand what unique educational experience will be had at that particular institution and what makes the investment in that experience worthwhile...Exploring the meaning of a degree thus involves addressing questions about what the institution expects its students -- undergraduates and graduates alike -- to know and be able to do upon graduation, and how graduates embody the distinct values and traditions of the institution through their dispositions and future plans."
- WSCUC 2013 Handbook of Accreditation, pg 29
Meaning can be defined through PLOs and Curriculum Maps
Program Learning Outcomes
Understand the role of research and strategic communication in the marketing of the products and services of businesses and organizations, including the identification of target markets, message creation and the use of public relations, advertising, events, sponsorship and other tools.
Demonstrate an ability to develop a strategic integrated marketing communication plan
Create appropriately targeting media materials in a variety of formats to include PR, Advertising, Video, VR, Sales and Social Media
Demonstrate ethical research, planning and execution of integrated marketing communication efforts that integrates faith with the responsibility to serve and engage communities and social justice globally.
