Integrated Marketing Communication Assessment Site
Introduction to the Integrated Marketing ProgramÂ
Introduction to the Integrated Marketing ProgramÂ
The Seaver College integrated marketing communication program offers our students practical preparation in an interdisciplinary field. The program prepares students to step into a variety of fields and positions in the areas of either marketing management or communication management.
About the Integrated Marketing ProgramÂ
About the Integrated Marketing ProgramÂ
The bachelor of arts degree in integrated marketing communication requires a grounding in the fundamentals of business, principles of effective mass communication, an introduction to modern corporate image, branding, advertising, public reputation communication, public relations practices, and behavioral patterns of stakeholder consumers.
