Meaning
"Defining the meaning of higher degrees can provide clarity for institutions, for students, and for a public that seeks to understand what unique educational experience will be had at that particular institution and what makes the investment in that experience worthwhile...Exploring the meaning of a degree thus involves addressing questions about what the institution expects its students -- undergraduates and graduates alike -- to know and be able to do upon graduation, and how graduates embody the distinct values and traditions of the institution through their dispositions and future plans."
- WSCUC 2013 Handbook of Accreditation, pg 29
Meaning can be defined through PLOs and Curriculum Maps
Program Learning Outcomes
Describe and analyze/measure/assess the relevant theories, practice, digital ads, legal issues, ethical challenges, faith, and diversity in the fields of advertising and marketing communication.
Design effective visual communication for various advertising approaches that combine the use of print, online/digital and other multimedia communication.
Create and defend the strategy and execution of an ad campaign for a client(s).
Develop advertising media buying and planning strategies.
