Advertising

Introduction to the Advertising Program

Advertising majors at Seaver College study a variety of subjects including creative copy writing, multi-media design, media planning and buying, research methods, and managerial techniques. Our unique major is only one of few universities nationwide offering an extensive program in advertising.

About the Advertising Program

Advertising is a key form of communication, as it is one of the most important ways companies and organizations inform the public about a product and idea. Our advertising majors learn about product advertising, supporting nonprofit organizations, and making high stakes marketing decisions.