Messaging that Matters

Participants worked on crafting and delivering messages to encourage different stakeholders to support open government reforms.

Highlights from the discussions:

  • Focus on the needs and goals of the the person you’re trying to convince
  • Emphasise what they are already doing that can be enhanced by open government approaches
  • Highlight what their current challenge is and how open government can help
  • Provide relevant examples and stories of impact, point to what their colleagues are doing
  • Specific messaging was developed for civil society, ministers and civil servants available in the detailed noted