This course provides a comprehensive study of Business Intelligence (BI) and Business Analytics, focusing on their emergence and transformative impact on modern business operations. It delves into various BI tools and self-service capabilities, demonstrating their applications through real-world scenarios and use cases across diverse industries. The course highlights the numerous benefits of employing BI tools and underscores the essential skills needed to excel in the field of business intelligence.

Moreover, it offers an in-depth examination of how Business Analysts utilize data to describe, predict, and inform business decisions. This aspect of the course covers specific areas such as marketing, product and service development, human resources, finance, and operations, offering insights into the practical uses of data in these domains.