Influencer
Marketing 

Objective:
To generate widespread awareness about Lakmé Academy Powered by Aptech and excitement for the Glam Master Workshop.

What We Did:
Collaborated with top beauty influencers to visit the academy and shoot engaging reels, showcasing the academy's environment, students, and a sneak peek into the workshop experience.

Influencers:
A total of 5 influencers partnered to deliver 5 impactful reels and 5 stories, highlighting the academy's offerings and providing a glimpse of the Glam Master Workshop.

Result:
The campaign achieved remarkable results, garnering 1.89 million views, over 681.58K reach, and 167.15K+ likes. This success not only boosted awareness about Lakmé Academy but also significantly increased interest in their workshops, solidifying their position as a leading destination for beauty education.

Kisna Diamond and Gold Jewellery aimed to connect with a younger audience by promoting their trendy and daily wear jewellery collections.

In a year-long campaign, we strategically collaborated with over 50 influencers, each with a unique style and audience. The influencers crafted engaging reels that resonated with their audience, seamlessly integrating Kisna's jewellery into diverse contexts. From showcasing the latest trends to highlighting special offers, each influencer tailored their content to match their individual style and audience preferences.

This strategic influencer marketing approach yielded tangible results, driving increased website visitors and heightened social media engagement. By tapping into diverse occasions and influencer styles, Kisna Diamond and Gold Jewellery successfully captured the attention of the younger demographic, establishing a strong online presence in the jewellery market.

MAAC aimed to spotlight its diverse offerings and highlight student/alumni success through a strategic collaboration with The Broke Brothers.

Influencers:
The Broke Brothers, known for their dynamic duo approach and passion for helping people, engaged their Instagram audience with relatable and authentic content. Their unique vox pop -style interviews on the streets added an interactive element to their approach.

What We Did:
In the collaborative Reels, Broke Brothers conducted interviews with various MAAC stakeholders, including students, parents, teachers, faculty, and alumni. The content was infused with humour and interactive elements, maintaining a clear focus on MAAC branding and a compelling call to action for the website.

Result:
The campaign yielded remarkable results with a reach exceeding 7 lakh, over 8 lakh video plays, and a noticeable surge in website traffic. This success solidified MAAC's position as the top choice for aspiring creatives, showcasing the effectiveness of the collaboration in achieving the set objectives.

Objective:
To generate widespread awareness and excitement for the MAAC 24FPS International Animation Awards 2024 by leveraging influencer marketing.

What We Did:
The campaign aimed to drive engagement through pre-event buzz, livestream viewership, and by highlighting the prestige of the awards among aspiring talents in Media, Entertainment, Animation, VFX, and Game Design.

Influencers:
A total of 21 influencers and 16 pages collaborated to deliver 42 reels and 50 stories. Additionally, several influencers went live from the event, creating real-time interaction and amplifying the event's reach.

Result:
The campaign achieved remarkable results, garnering 8.1 million views, over 180k engagements, and 170k+ likes. This success not only boosted awareness but also solidified the MAAC 24FPS Awards as a premier platform for creative talent in the industry.