Challenge:
Create a Mother's Day brand campaign focused on the essence of gifting.

Insight:
From the first moment our eyes open, our quest begins for that one person who has illuminated our world since birth—our Roshni, our Mom.
From the above insight, we crafted the communication route: "#HeereSeRoshan. This Mother’s Day, let’s make her days sparkle."

Execution:
A Digital Video Campaign (DVC) was created, capturing the profound mother-child bond, encouraging meaningful gifting on Mother's Day, emphasizing the hashtag #HeereSeRoshan. Followed by a contest and relevant content + influencers.