1. I would predict that this logo would be used for a colouring pencil company.

2. Rainbow Pencils "Black and White Is Boring, Bring the Colour"

3. a) The Logo is simple because it is not confusing and it uses simple but bright colours to attract attention of users. It shows the main purpose of the company and does not confuse people on the company's product.

b)The Logo is memorable by using the bright colours and unique design to make sure that if you only saw it once it would still be recognized.

c)The Logo is Timeless because it does not use current trends and the only chance of this logo becoming outdated is if we stop using pencils to draw and colour.

d)The Logo is Versatile because the white background could be replaced by any colour and is simple enough that it could be placed on any type of media.

e)The Logo is appropriate to its main purpose because it relates to the product of the company being colouring pencils.

4. a)Drop shadow is being used under the sphere and the pencil.

b)Fill is being used to fill in the lines in the pencil and the sphere.

c)Curves is being used with the creation of the sphere and the edge of the body of the pencil.