Abu Dhabi and Dubai, UAE
Where Golden Sands Meet Gleaming Skylines: Abu Dhabi & Dubai
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Interested in our Spring 2026 MSC Cruise GFI? Check Out our Informational Video!
Program Overview
Date: January 14 - 20, 2024
Instructor: Dr. Recep Karaburun, Clinical Assistant Professor
Graduate course(s):
TCTM1-GC 3245 Place Making and Destination Branding, 3 credits: This course examines how governments and private entities market destinations and how the marketing activities are measured for accountability and more cost efficient efforts. Students examine different market strategies as they relate to single and multi-markets, with a look at the feasibility of a total market strategy. Vital to successful marketing is a defined distribution plan utilizing new technologies and data management techniques. The course examines composite elements of a destination: infrastructure, amenities, services, attractions, accommodations, and entertainment, among others, with a goal towards marketing and information management.
TCHS1-GC 3255 Strategic Hospitality Branding , 3 credits: The importance of managing the brand is fundamental to meeting revenue and sales goals. In an era of global competition, the development and maintenance of integrated brand 2 strategies impacts the marketing and development plan, the product and service offerings, distribution channels, and pricing. This course focuses on defining and analyzing brand competition, determining customers' attractiveness, and developing market forecasts. Topics include pioneering and innovative brand strategies, growth strategies, strategies for mature and declining markets, and defensive marketing strategies.
** Please note: Undergraduate students are welcome to take the course with permission from their advisor
Announcements and Updates
Update 11/8/2023
Visas
Students enrolled in the GFI should have received an email providing information regarding visas and next steps today. Please be sure to check your inbox and ensure you read through the information thoroughly.
Update 10/23/2023
Filling Out Forms - Students enrolled in the GFI must complete the following by Tuesday, 10/31/23:
DocuSign Travel Packet - sent individually
NYU Travel Registry - link will be sent this week
Figuring Out Flights
For students wanting to coordinate flights, the HiHub (7 E 12th St, 7th Fl) is available to you on 10/26/2023 from 12 pm - 2 pm to meet.
It is strongly recommended that students purchase fully refundable travel.
It is strongly encouraged students consider travel insurance.
Visas
The Office of Outbound Services provides guidance on visas and passport requirements. All students should contact Mylo ZhengFerrari, yz9622@nyu.edu, to confirm travel requirements to Abu Dhabi.
Health/Travel Medicine Office
Students should meet with either their personal care physician or the Travel Medicine office as soon as they are accepted into a GFI program, but no later than 4-6 weeks in advance of the trip to ensure all health requirements and vaccination have been met.
Update 10/17/2023
Great News! The GFI has been approved to run. Applicants who have been approved to enroll have been notified individually and must confirm their enrollment by tomorrow, 10/18/2023 to secure their spot.
Update 10/2/2023
Apply Now! The priority deadline for the GFI application is this Friday, October 6th and final deadline is Friday, October 13th. We recommend students fully review the program costs and content to ensure they are fully committed to participating before they complete the application.
Join us for an information session to find out more about the Tisch Center January Term GFI opportunity to Abu Dhabi!
Wednesday, September 20th at 3 pm - Hybrid (Zoom and Hi-Hub)
Tuesday, September 26th at 5 pm - (Zoom)
Monday, October 2nd at 11 am - (Zoom)
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