Services

NW Compass Point is dedicated to developing an appropriate consulting, market research or usability research solution to address your specific needs.  Regardless of the project, our objective is to help you answer key business questions or uncover insights in a cost efficient and timely manner.  The specific research and consulting services that we offer include: 

Market Research Services

·         Advertising effectiveness (both online and cross-media)

·         Attitudes and usage (A&U)

·         Brand awareness and tracking

·         Competitive Intelligence

·         Concept testing and positioning

·         Consumer purchase process

·         Customer and employee satisfaction

·         International research

·         Market forecasting and sizing

·         Product and service development (including conjoint/discrete choice modeling)

·         Product usage and tracking

·         Qualitative research: end-to-end user research, in-depth interviews

·         Secondary research

·         Vertical industry deep dive: artificial intelligence, online search, media, technology

UX/Usability Research

·    Benchmarking studies

·    Evaluative research         

·    Usability lab studies

·    Site visits

·         Qualitative research, such as online video diaries and persona development

·         Quantitative research, such as online surveys and polls

·         Mixed methods research, incorporating both quantitative and qualitative techniques

Consulting Services

·         Business plan refinement

·         Go-to-market strategy

·         Industry analysis and review of overall market

·         Internet start-up growth tactics and evaluation

·         SWOT analysis (strengths, weaknesses, opportunities, threats)