Theme 2 Videos

Topic 2.1 Growing the Business

1. Organic Business Growth

2. Inorganic Business Growth

3. Barriers to Trade

4. Business Ethics

5. Business Ethics 2 - Nestle vs Lush

6. Public Limited Company

7. Sourcing of Finance

8. Aims & Objectives

9. Globalisation

10. Green Business

Topic 2.2 Making marketing decisions

1. The Design Mix

2. Product Life Cycle

3. Marketing Mix - McDonalds

4. Promotion

5. Marketing Mix - Aldi & Apple

6. Penetration Pricing

7. Price Skimming

8. Premium Pricing

9. Psychological Pricing

10. Cost Plus Pricing

Topic 2.3 Making operational decisions

1. Job Production

2. Batch Production

3. Mass Production

4. The Sales Process

5. Managing Stock

6. Managing Quality

Topic 2.4 Making financial decisions

1. Gross Profit & Net Profit

2. Formulas

Topic 2.5 Making human resource decisions

1. Organisational Structures

2. Train & Develop Employees

3. Motivation

4. Financial Motivation

5. Non Financial Motivation

6. Ways of Working

7. Recruitment

8. Effective Communication

Exam Practice

1. Paper 2 Review

2. Business Calculations