The Role of Entrepreneurship
Dynamic markets
Risks and Rewards for Entrepreneurs
Customer Needs
Secondary Research
Primary Research
Qualitative Data Quantitative Data
Market Segmentation
Competitive Markets
Market Mapping
Adding Value
Aims and Objectives
Revenues and Costs
Cash Flow
Sources of Finance
Liability
Marketing Mix
Business Plan
Stakeholders
Technology
Break-Even
Franchising, Franchisor, Franchisee
Types of Business Ownership
The Purpose of Legislation
Profit and Loss & Interest Rates
Economy and Business
Business Growth
Globalisation
Ethics, the environment and business
Product
Price
Promotion & Place
Business Operations
Working with suppliers
Managing Quality
The Sales Process
Business Calculations
Organisational structures
Effective recruitment
Training & Motivation
TOPIC TESTS
Topic 1.1 Enterprise and entrepreneurship
Topic 1.2 Spotting a business opportunity
Topic 1.3 Putting a business idea into practice
Topic 1.4 Making the business effective
Topic 1.5 Understanding external influences on business
Topic 2.1 Growing the business
Topic 2.2 Making marketing decisions
Topic 2.3 Making operational decisions
Topic 2.4 Making financial decisions
Topic 2.5 Making human resource decisions
