The aim of this resource

The aim of this resource is to equip delivery staff and researchers with the information they need to engage and recruit within social care. This includes practical information about how to engage well with social care providers and also how to support social care study teams.


This workbook will be useful to support researchers with the following providers;





Introduction 

In this workbook we are going to give you top tips for engaging with and delivering research within the social care sector.


Top Tips for delivering research into the social care sector can be divided into 4 easy reference steps:



Social Care Providers are embracing the advantages of research engagement, recognising its contribution to staff training and retention, and effective support of people who use services.

Both Social Care study teams and Social Care Providers and Practitioners  (these could be Local authority, commercial, franchise, business, not for profit and charity) may be new to conducting research in social care environments. They may need support from the first approach by a delivery team through to the close of a research study.

Research activity may help improve CQC Inspection ratings and a sense of inclusivity alongside NHS and health and care colleagues. Be aware that Social Care study teams may be found to have some reservations in the early stages of this engagement work with the CRN so we have put together this helpful and simple workbook to give you top tips and guidance for how to engage with social care providers.

Contact

First impressions are really important, do make sure that you avoid cold calling. Try to find someone who can introduce you to the Care Manager. All regulated social care providers will have a Registered Care Manager (RCM) who is in charge. Take the time to find out the Care Manager’s name, learn what you can about the company or organisation and what type of social care provision they deliver and where. Be sensitive to the pressures on Registered Care Managers. Make your introduction brief and to the point but ensure you cover key messages like ‘why a busy manager should take time to listen to you’, ‘what value can research bring to their organisation’ and highlight the benefits and advantages, along with the support on offer.

Be prepared to arrange a meeting at a convenient time and have something of value to offer like training around research for their staff. Be language aware, avoid health terminology, and find out what term they use to describe people using their services, ie. customer, client, member or person who uses services. Be friendly, courteous and respectful and take the necessary time to build trust in the relationship. Do not promise what you can not deliver, and be realistic about when and how research engagement may take place. The initial contact needs to aim to win hearts and minds, what will they get out of this and how much support will be provided to alleviate extra work. 

Consider what their journey may look like - start with research awareness, work towards being research ready and be prepared when it is time to get research active, if this is appropriate to the provider. It is vital that you take the time to introduce research awareness to help the provider build confidence and trust from the onset. They may wish to stay at this level and develop and explore opportunities here. Be aware each provider has their own journey.

Communicate 

Meet with providers to discuss innovation, research evidence and learning, introduce studies, and invite to participate. Send Newsletters outlining the latest research recommendations and guidelines from NICE, SCIE, Skills for Care & NIHR evidence sites (please see links at the end of this workbook).

Build on this with training opportunities and/or attend county wide social care provider meetings like Skills for Care events, local Registered Manager networks & Care Association networks and forums like EnRICH & RELEC to present studies and make contacts. Providers often read Newsletters rather than attend meetings. 

Other ways to promote open communication with providers is to:-



Clarify 

Maintain transparency around the realities and challenges likely to be faced while engaging this sector in research.  Go through protocols and clarify and simplify the aims of the study and the benefits of participation. Be honest about the time commitment involved for Providers. Make your message clear and precise. If appropriate, clarify with Social Care researchers (study team) about portfolio adoption and HRA.

Create 


Check in  

Keep in touch with Providers, relationships are the bedrock of successful research activity. Agree contact points and details and arrange times that suit all and stick to these. Diary invites help promote accountability. Keep abreast of staff changes or service provision changes so that records can be kept up to date.


Ask about any research they are engaging with that has not come through the CRN pathway. Check in with study teams and check they are comfortable with uploading recruitment, numbers, amendments and if there is any other assistance they would like. Support with administration is crucial as this is often time consuming in an already pressured care environment.

Approach & 

Accountability

Do approach the study team, remain engaged throughout the process, even if it appears at first sight that they are not looking for support to recruit. Send the right email approach to study teams, outlining support and expertise that your Delivery team can offer.


Acknowledge challenges, study subject matter and its relevance to provider practice and the experience of those who use services. Make it personable and friendly. Explain your geographical area; urban or rural or a mix. Where appropriate, advise on ENRICH and JDR engagement work and lessons learned from previous studies with successful recruitment.


Acknowledge the study subject matter and link it to current relevant interests in the social care sector.  Study teams often respond to say they do not need assistance with the study in question, but they have another study they would like help with or one in the pipeline you may be involved with in the future.

Ask

Ask providers which areas of research they are most interested in, it may be an activity for people who use services which can be facilitated by a research project free of charge, or extra staff training in a therapeutic activity.


Research must be relevant if it is to genuinely attract and retain participants. Ask them about time pressures, the demographics of the people who use their services and types of services delivered. Ask study teams if the study is open to different sectors of social care; for example, combined Home Care and Care Home plus the wider social care services including Learning Disabilities. It provides a wider footprint for recruitment. 

Assist

Help study teams lacking experience and knowledge of portfolio adoption, uploading recruitment and governance set up. Be prepared to offer extra support to providers, follow up and journey with, especially where there has been little or no previous research involvement. Give details for one point of contact, a named person who will be consistent throughout the project.


Providers that are considering taking part in studies that involve contracts will need to be reassured that they will be supported by the CRN and Delivery Team staff to complete documentation and receive funding. Set up a meeting with the local CRN Study Support team to present to providers about contracts and service support costs.  Be ready to step in and signpost providers to the right person to help them and then follow up and check the matter has been resolved. 

Always

When arranging meetings with providers, be prepared to wait, this is not uncommon due to work pressures. Adopt an attitude of respect, and seek an understanding of their roles and challenges. You are the guest in their environment.

Arrive punctually, take care to dress appropriately.  Be informed about their infection control procedures and comply. Avoid speaking in NHS language and acronyms. Listen to the language providers use and use it yourself, ie. customers/ users/residents/people who use the service instead of patients. Discuss the offer of support from the delivery team with the study team as well as the provider. 

Record

Have a plan; Through careful strategic planning, ensure that there is a gradual introduction of study complexity. Start with the simple opportunities like JDR or an online questionnaire with a voucher for participants and build up to more complex interventional studies, if the provider wishes to move in that direction. 

Have up to date records of each provider which includes, manager name and contact details,  the services they provide, studies taken part in, types of studies they would like to take part in, and dates. This can help providers develop their own research records and evidence folders.

Match new studies to the provider with a personal email. Ask providers what their particular areas of interest are, record it and target studies to providers, accordingly, saving overload of information and helping with feasibility. Keep up to date information on contact details for managers in case of any sickness or turnover.

Respect

Just as NHS providers need to be confident that research activity will be efficiently run, with the minimum of impact on their ability to provide essential care to their service users, running  a study in social care is no different in its framework to the NHS. However, there will be other pressures which are not present in an NHS environment; there will be periods of time when providers may experience staff shortages, infection outbreaks, crisis situations.

Be prepared to accommodate these pinch points, with an offer of extra practical assistance. Be flexible about times and days of visits and the need to suspend research activities. Accommodate their micro societal situations and work with them to ensure the trial does not inflict additional pressures on already stressed staff. Respect Infection control measures in situ.

Reassure

Do reassure study teams at the outset, that CRN Study Support Services will provide support to upload recruitment and ensure confirmation. Many Social care study teams find the process long winded and complicated which discourages them from putting their studies on the portfolio.


Reassure providers/participants that you will support them throughout the life of the study with problem solving; being an advocate for them with study teams, advising on study documents and processes, supporting if staff numbers are low; offering a personal service with quality time.


Reassure Providers that governance will be dealt with by Delivery teams and that all studies are ethically approved. 

Remember

Almost all social care providers operate as businesses, however there are still a few local authorities who provide some level of domiciliary provision. They may be commercial, franchise, not for profit or charity organisations.


They will be protective of their reputation, image, customer group and marketing potential. Their relationship with the people who use their services is their livelihood. Providers need to be confident that researchers will respond appropriately to people using their services and their staff, and the contact will be safe, professional, enjoyable and will reflect positively on the provider’s service delivery.

Engage

Have meetings to review study activity with providers discussing any issues and  how to overcome barriers to engagement and delivery. Feedback, evaluation and problem solving is all part of the relationship journey and research experience. To facilitate engagement consider registration to ENRICH (for Care Homes) or RELEC (for Home Care) and JDR, and promotional activities like Dementia Friends Awareness sessions. 


It may be useful to attend the organisation's team and staff meetings. Home Care organisations will hold open days for employee recruitment - this may be a good way of engaging and making research a priority. You could also try Staff training days and induction days, speak to the social care provider to see which they feel would be more suitable for them. Care Homes may run activity days, friends and family days and summer fayres - please ask the organisation you are engaging with what events you could attend and support.

Embed

Wherever there is an In-Reach Practitioner presence in care settings, work with them, but recognise that not all areas have an In-Reach practitioner in position. Make time to visit providers in person. Attend team meetings as appropriate, be mindful and flexible to join seamlessly into their daily routines.


It may also be of value to encourage the development of a Research Champion within the provider organisation, this is a great way to take the pressure off the manager. Ideally, this research champion should have access to benefits for this role including additional training, evidence of CPD and chance to attend relevant conferences to support them in their development. This is helpful in raising research and innovation potential within the team and improving workforce and engagement with users of services and their families.

Ensure

Do ensure that study teams build contingency plans for the unexpected situations that may arise, for example, an outbreak of Norovirus may mean study recruitment must cease for a period of time in a care home supporting a study.


Apply for amendments to allow study processes to be continued virtually where possible. Do this at the feasibility stage, so that you can ensure recruitment meets targets, is less likely to be paused and is a success.

Enable

Have an awareness of the importance of the provision of experiential learning and reflective practice opportunities for social care staff, preparing them for future autonomy in research activities. Research activity provides ample opportunities for learning in face to face training sessions and  supervision. Training and research related resource development can be best achieved as a collaborative and co productive exercise.


Involve providers and their teams in site file preparation and learning how to encourage people using services to take part in research. Consider where appropriate, involving providers and staff with other research activities including data collection sessions  (with the permission of the participant) to help them build confidence and value their contribution to research.

Useful links

ENRICH


ENRICH brings together care home staff, residents and their families with researchers. It provides a toolkit of resources to help care homes make the most of research; and researchers to set up and run studies effectively and collaboratively in care homes.


https://enrich.nihr.ac.uk/



National Care Association


National Care Association represents the widest range of providers of care and support across the country from small individual care homes and domiciliary care providers to medium sized groups who provide specialised services.


https://nationalcareassociation.org.uk/ 



Study Support Service


If you are looking to run a study in an NHS, public health or social care setting,  we offer a range of support to help you plan, place and perform high quality research.


https://local.nihr.ac.uk/lcrn/east-midlands/study-support.htm 


To contact your study support service please use this link -


https://www.nihr.ac.uk/documents/study-support-service-contacts/11921 



Direct Delivery Team (DDT)


The Direct Delivery Team is dedicated to supporting the delivery of research. The aim is to increase opportunities for individuals to participate in research, generating new evidence to help reduce health and social inequalities and improving wellbeing for everyone across the region.


https://sites.google.com/nihr.ac.uk/eastmidlandswfd/direct-delivery-team



HRA


The HRA aim, with partners, to make the UK a great place to do health research, to build confidence and participation in health research, and so improve the nation’s health.


https://www.hra.nhs.uk/



Introduction to Research - Home Care Resource package 


This resource has been created to introduce research to Home Care managers, staff and users of services and their families.


https://learn.nihr.ac.uk/course/view.php?id=1122


Acknowledgements


Anne Chafer
Senior Clinical Research Practitioner; Lincolnshire Partnership NHS Foundation Trust.

Steph Kings-Jones
Supra Network Training Manager for East Midlands, East of England and West Midlands


Lucy McDonald
Skills for Care Locality Manager Midlands


Louise Marsh
Social Care Research Associate CRN East Midlands and University of Lincoln School of Health & Social Care


Nat Riley
Skills for Care Locality Manager Midlands 


Lauren Stacey
Skills for Care Locality Manager Midlands


Nigel Upton

Learning Technologist CRN East Midlands