The aim of the project is to solve or making steps in the right direction based on the assigned SDGs. This all will be worked out by making use of innovation. To get a better picture of the problem, the SDGs zero hunger and good health. The seventeen 'Sustainable Development Goals', of Sustainable Development Goals, to make the world a better place in 2030. This project will focus on the SDGs zero hunger and Good health. The goal of zero hunger is the ending of food and promotes sustainable agriculture. The goal of Good Health is to care for a good health and promote prosperity for all ages. (SDG the Netherlands, z.j.)
After exploring the topic, consultations in the project group and guidance from school we went deeper into the topic Zero hunger. Zero hunger is a big and complex problem, so there is a problem of demarcation. (Ips news April 12, 2018) The SDGs have been officially launched since January 2016.
The subdomain in which the research will deepen in is malnutrition. This has a relation to the SDG zero hunger. To end all forms of malnutrition by 2030, which must also be carried out by 2025. and needs to meet the nutritional needs of adolescent girls, pregnant women, breastfeeding women and elderly people (Sdg nederland, Z.j.)
After the first investigation to our SDG and the sub domain malnutrition. Our goal is to reduce malnutrition by children by giving the woman knowledge about their pregnancy. They get healthier babies who grow up in better bodies. To find the right solution for this problem all the 15 people of our group started a brainstorm to come up with ideas to solve this problem.
Later in the process of developing the toolkit the culture group has started with a Business model Canvas. With a BMC you explain your whole business plan on one canvas. You get insight out of every part of your company (Alexander osterwalder, 2010).
The had made the beginning of the BMC and together with the other groups we finalised it to a proper and valuable BMC.
The brand of the concept.
A brand has been developed for the concept. This is shown in a brandbook. We visualize all the tangible items that we bring out. A brand has been developed for the concept. In order to be able to realize a brand, a mission and a vision have first been developed for the concept.
Mission: A healthier pregnancy and birth, provided by good nutrition, for women and children in India.
Vision: A healthy foundation for the newest generation.