To be the leader and to serve as a catalyst for a commercially driven livestock industry, by improving the quality of beef, lamb and mutton through the feedlot, while contributing to sustainable development by delivering economic, social and environmental benefits to all stakeholders.  

To be the leading supplier of hygienically slaughtered and processed beef, lamb and mutton products, being frozen, chilled and vacuum packed, to the GCC countries, while simultaneously supplying the Tanzanian market.